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Panpa Bulletin : November December 2006
November--December 2006 PANPA BULLETIN | 9 NEWS Latest circulation audit show biggest changes in weekly newspapers by Warren Page Weekly newspapers show the biggest circulation changes in the latest New Zealand Audit Bureau of Circulations audit. The Independent Financial Review, recently acquired by Fairfax, shows the most dramatic loss of 63.5 pc to 3,255 in average net circula- tion for the year on year results to the end of September 2006. By way of contrast, the rival The National Business Review dipped 3.7 pc to 12,394. Fairfax-owned New Zealand Truth & TV Extra shows the second biggest loss among the weeklies when it dropped by 17.8 pc to 12,546. Circulation changes among the Sundays are modest by comparison. The two Fairfax- owned Sunday Star-Times dipped by 5.7 pc to 190,804 and its tabloid stable-mate Sunday News lost 4.3 pc to 96,279. The APN rival, Herald on Sunday, gained 0.1 pc to reach 91,154. Daily newspapers in the over 25,000 range enjoy relatively stable audit results. The Hastings-based Hawke's Bay Today shows the biggest change with a 4.6 pc circulation loss to 28,061. The Dunedin-based Otago Daily Times dipped 3.6 pc to 42,503. Printing press problems preventing publi- cation on two Saturdays, and a heavy snow- fall affecting distribution for a weekday paper contributed to The Press in Christchurch dipping 2.1 pc to 89,027. The Waikato Times's 0.5 pc increase to 42,104 is the highest circulation for that newspaper in 10 years. Daily newspapers under 25,000 circula- tion are not part of the latest audit. They are audited annually to the end of March. Even in a listless market, daily papers outstripped television, radio, cinema and magazines for ad revenue growth City Publication ANC to ANC to 30/9/06 30/9/05 % Daily Press over 25,000 for audit period April - September, 2006 Wellington The Dominion Post 98,256 98,245 0.0 Hastings Hawke s Bay Today 28,061 29,401 -4.6 Auckland The NZ Herald 196,182 201,254 -2.5 Dunedin Otago Daily Times 42,503 44,075 -3.6 Christchurch The Press 89,027 90,909 -2.1 Invercargill The Southland Times 29,384 29,377 +0.4 New Plym. Taranaki Daily News 26,510 26,497 +0.1 Hamilton Waikato Times 42,104 41,891 +0.5 Weekly Newspapers over 25,000 for audit period April-September, 2006 Auckland Herald on Sunday 91,154 91,076 +0.1 Auckland The Independent Financial Review 3,255 8,908 -63.5 Auckland The Nat. Bus. Review 12,394 12,873 -3.7 Auckland NZ Truth & TV Extra 12,546 15,253 -17.8 Auckland Sunday News 96,279 100,547 -4.3 Auckland Sunday Star-Times 190,804 202,249 -5.7 Nielsen NZ survey: readers and advertisers still love their papers Nielsen Media Research's New Zealand National Readership Survey results confirm that New Zealanders still have a strong relationship with their daily newspaper. The July 2005-June 2006 survey found 51 pc of New Zealanders over 15 years old read a daily paper. That's 1,608,000 readers -- up 19,000 on the previous year. The survey of weekly readership of dailies found 2,385,000 from the same group -- 75 pc -- read at least one issue of a daily news- paper a week. The metropolitan and regional break- downs showed that 1,112,000 people aged 15 or over read a metropolitan while 637,000 read a regional newspaper. Across the week more than 1.8 million readers pick up a metropolitan daily, with 950,000 reading a regional. Latest available figures revealed that even in a listless ad market, daily newspapers also outstripped television, radio, maga- zines and cinema for ad revenue growth, recording 4 pc growth year-on-year for January-July 2005 vs 2006. Job ads on-line in New Zealand exceeded those in newspapers for the first time, says an ANZ Bank survey of the three months to the end of September. However the overall total of job advertise- ments is rising. The combined number of job advertisements during the survey period in newspapers and on-line reached 170,000 for the first time, an increase of more than 7 pc. Newspapers printed 78,000 job adver- tisements in the quarter, down 2 pc, with Auckland showing the biggest drop. In six years the Auckland newspaper advertised jobs in that quarter fell from 52,000 to 33,151. The Internet carried more than 92,000 such advertisements in the latest survey, an increase of 17 pc. In part, says the survey, this latter rise was due to the (Fairfax-owned) Trade Me web-site starting to advertise jobs. New Zealand continues to experience one of the lowest jobless rates in the industrial world and this generates a scramble for skilled workers. Latest figures show unem- ployment increased marginally to 3.8 pc. Job advertisements on-line exceed those in newspapers New Zealand's Community Newspaper Association has issued its members with a draft five-year plan aimed at boosting membership and helping swell its long depleted coffers. The key objective is to bring financial security to an organisation that for too long has been strapped for cash, according to the association's president, Murray Kirkness. An overriding theme in the plan, from the executive members' point of view, is that the association is leaving hard times behind for a bright future. "We also want to increase membership and in doing so provide more benefits and resources," Mr Kirkness said. He was reluc- tant to go into the five year plan's details until members had a chance to read and consider what is proposed. However he did say that staff training was an important objective. "We take in a lot of newcomers to the industry and it should be our role to make them as good as possible," Mr Kirkness said. Draft ve-year plan aims to boost NZ community papers stocks continued page 10