by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Year Book : Year Book 2010
Mark Hollands CEO of PANPA Many highlights and much opportunity newspaper that was personalised in multiple areas of the publication, even prompting a couple of CEOs to ask how we did it. The next 12 months should feature many new improvements in the quality and regularity of services. The association aims to capitalise on strategic content partnerships forged with KPMG, the law firm Freehills and most recently, Adobe Systems. o s s Members can expect regular web-based, , interactive briefings on industry trends and products this year. Canon will continue with its very popular series of road shows to help improve the standard of photography. The Ad Awards are being expanded. A SIGNIFICANT change occurred for the association in 2009 – and that allows us to continue to be innovative and experimental in the delivery of services to members in the coming 12 months. It sometimes pays to look back to see where you have come from – it can either validate or create a determination for faster progress. Here are a few of the highlights of 2009: We changed our name . . . to the News- paper Publishers’ Association. However, we continue to market ourselves under the PANPA banner with anything that the association undertakes outside of Australia (such as the Newspaper of the Year awards and this yearbook). The business model changed. All the ma- jor publishers in Australia and New Zealand agreed to corporate memberships, thus increasing substantially the membership base. The number of entries in this publication is testimony to this participation. The Future Forum - a free one-day conference of international and regional speakers – was launched in Sydney. It was a hit and we intend to keep the format for August 2010. It will be in Sydney again as this appears to be the most convenient location for most people. Some 420 individuals came through the doors for the event. Newspaper of the Year awards were again expanded – 49 categories in all – and we received more entries than ever before. Entries for the Ad Awards and the News- paper of the Year awards went digital for the first time – producing a more cost-effective and efficient system for everyone. A weekly ezine was launched in May – winning many favourable comments. A new website went live just before Christmas – this was a soft launch but nevertheless the association has dramatically improved its web presence in the past 18 months. We now feature video/audio and daily updates. We produced the world’s first digital 6 PANPA 2010 Year Book new category has been created for newspapers of less than 10,000 sales, encouraging smaller titles to take part. Their entry fees are being waived, too. If there is a good response, we will undertake a similar strategy for the Newspaper of the Year awards. We will do our best to recruit even more judges for the Newspaper of the Year awards. The volume of entries, and our determination to ensure quality decisions, means that this year’s total of 35 judges will not be enough. We will focus on increasing the cross-sec- tion of judges for the digital categories, and increase from three to five the number of overseas judges of the 90,000+ category for Newspaper of the Year. More industry work is required, too. The association has hired Rebecca Leaver to join Nick Evershed in producing our newspaper, ezine and daily updates on the website. Rebecca will also be in charge of our social media activities – yes, we’re even going to have a social media strategy! This will allow the association to increase its focus on industry-related tasks, such as helping promote our green credentials, lobby for copyright improvements to better protect our content on digital platforms, and work with publishers and the government on formalising journalist access to major sporting events in Australia. Many more ideas are being discussed at board level and may reveal themselves through the year. The association will also work with other industry bodies, including the New Zealand NPA and Australia’s The Newspaper Works, to help the industry speak with one voice. We are stronger when we unite on principle while fiercely competing in the commercial cauldron. Finally, the association cannot function without our members, volunteers and commercial partners. Each individual and enterprise is vital to the continuing rebuilding of the association. Thank you to each and every one of you. The Future Forum...Featuring international and local speakers sharing industry knowledge New Paper competition targeting young female readers attracts over 500 hopeful contestants COMPETITION Page 3 A MODEL THE MOMENTS THAT MATTERED IN 2009 New wesbsite... The NPA’s website now features multimedia and enhanced interactivity SEASON’S GREETINGS From PANPA and Océ Newspapers get personal and digital We did it – so can you! 24 PAGE 8, 9 Publication of the Newspaper Publishers’ Association December 2009 | A$9.95 NZ $12 Reporting from the front line The Army News turns 50 this year, with its armed journalists reporting on our troops at war overseas and helping out at home The newspaper for newspaper people... The NPA continued to refine its publication, the Bulletin, showcasing innovation in the newspaper industry CHARGE! KPMG: WE WILL PAY THE ONLINE DEBATE - WE ALWAYS DO Page 20 PAGE 15: Our thoughts are with armed services el of all Pacific and Asian nations serving overseas this holiday season LEMMING AND LOSE Page 23 DON’T BE A 2 Modern edifice for a new Age Melbourne newspaper, The Age, moves out of tired old offices into a state-of-the-art building 10Winning the West CEO Chris Wharton reveals plans out West 16 Good Weekend lasts 25 years The magazine that changed weekend papers in Australia 19 Even greener A$25 million refit boosts our green credentials g ‘PARASITES’ THE destiny of print journalism on the internet looms as the signifi cant industry challenge next year, as publishers led by News Corporation’s Rupert Murdoch increasingly talk tough about withdrawing content from search engines labelled as “parasites”. Publishers have become not just impatient with search engines but radio stations that have cut back staff in newsrooms and now re-write newspaper and online copy for bulletins, plus bloggers who take ideas and modify copy fi rst published in print. A top city law fi rm warns cur- rent copyright laws may not always prove an effective avenue to address publishers’ complaints. “The trouble with the copyright law is that it does not keep up with technology,” said Freehills partner, Kristin Stammer. “Taking the full amount or a substantial part of an article is not on, but the distinction can become diffi cult if just ideas of the stories are being used, rather than the expressions,” said Ms Stammer, who specialises in copyright laws. “In the case of a radio station, they may also argue the use of material is a “fair dealing” and therefore not infringement, but, unlike uses of material in newspapers, radio stations do not need to acknowledge the source as part of the fair dealing (although there have been submissions to change this). “Moral rights – which include the right to be attributed as author - might be some help here, although a radio station may try to argue it was not reasonable to attribute.” Ms Stammer suggested publishers CONTINUED PAGE 16 Making the world a brighter place Total Ink Solutions For more information, contact us on Tel +61 2 9752 1200 - W www.dic.com.au - E email@example.com might want to review some samples of what was being used by radio stations and whether it would be a substantial part, or outside fair dealing and if copyright does not assist, whether other laws would. News Corp chairman Rupert Mur- doch, speaking on Sky TV, cited “Fair Use” as a possible way to force search engines from linking to newspaper content, saying “we believe (it could be) challenged in the courts and (they) would bar it altogether. But we’ll take that slowly”. What’s in a name?... The association adopted a new name, the NPA, while maintaining PANPA as a brand A night to remember... The Newspaper of the Year awards were a stunning success, well received by members PRINT POST APPROVED: 239556/00015 Newspaper Publishers’ Association NPA N P A
Year Book 2009
Year Book 2011