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Panpa Bulletin : October 2009
BIG BOOST THE Newspaper of the Year awards have brought a much-needed mo- rale boost to the industry, according to this year's winners. "It means a hell of a lot," said Pe- ter Fray, editor of the Sydney Morning Herald, which took out the daily over 90,000 circulation category. "We've had to make some hard decisions over the past year. The award couldn't have come at a better time." Mr Fray gave credit for the award to the whole Herald team, saying it affirmed their approach to journal- ism, and all other aspects of the newspaper. "It's recognition perhaps that the newspaper is greater than the sum of its individual parts," he said. "So many components go into making a quality newspaper." To critics who had been "talking down" newspapers, Mr Fray said: "This award says to them, 'we're do- ing a good thing'." Gillian Hund, publisher of Melbourne's Child, which won the non-daily over 90,000 category, said their win confirmed they were on the right track to meet the needs of their readers. "It's a very prestigious award be- cause it's an industry award, and our peers are judging us," she said. She also sees the award being beneficial in other ways, as they've already had "wonderful feedback" from advertisers. "The award helps put you head and shoulders above the competi- tion," she said. Advertisers would prefer to be seen in a quality pub- lication, as it reflected well on them by association. Winning the award had given a "real boost" to staff. "They feel very proud to be associated with the pub- lication," she said. She was also very appreciative of the support sponsors provided to the awards. "At times like these, sponsorships are worth their weight in gold," she said. "Without them I don't know if the awards could have happened." PRINT POST APPROVED: 239556/00015 PECIAL PANISH ISSUE El Bulletin 09 | A$995 NZ $12 NPA NEW ERA FOR YOUR INDUSTRY ASSOCIATION Nick Evershed CONNECTING NEWSPAPER PEOPLE COLUMNISTS COME FIRST OP INDUSTRY ANALYSIS Brendan Hopkins Ending the search engine threat Opinion Mark Hollands Don't confuse change with innovation Page 2 Darren Burden Inside the Christian Science Monitor Andy Moger Threat to sports reporting Page 3 Kylie Davis Develop your voice Malcolm Colless Net charges overdue Page 5 Mark Challinor Mobile strategies to make $$$ Tim Pankhurst NZ's future bright Page 6 Page 20 INDUSTRY CELEBRATES 24 PAGE LIFT OUT Page 7 COVERAGE FUTURE FORUM09 10 IDEAS FOR YOUR NEWSPAPER Pages8&9 Big achievers ... the team at the Wentworth Courier celebrate. Back row, from the left: Cheryl Moffatt, Anthony Speers, Alan Place; middle row: Emelia Wall, Ben Kirkby, Menios Constantinou, Rob Bates, Jennifer Bennett; front row: Bill O'Connell, Tim Costello, David Mills. Photo: Alan Place www.panpa.org.au Newspaper Publishers' Association Newspaper Publishers' Association