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Panpa Bulletin : September 2006
50 | PANPA BULLETIN September 2006 Simply The Best Congratulations to the News- paper of theYear announced at this year's PANPA Confer- ence. The Central Coast Advocate Express can rightly be proud to display 'Newspaper of the Year' on its masthead ... and so can The Area News, Griffith (non-daily paid, up to 6000); The Wimmera Mail-Times, Horsham (non-daily paid, over 6000); The Daily Mercury, Mackay (dailies and Sundays, up to 20,000); The Illawarra Mercury, Wolllongong (dailies and Sundays, 20,000- 50,000); and Herald Sun, Melbourne (dailies and Sundays, over 50,000). Readers -- and advertisers - across Australia see at least six newspapers carrying the 'Newspaper of the Year' moniker. This is exacerbated by similar State and Federal Awards by Regional, Country and Suburban Newspaper associations. *** Location, Location Fairfax Sydney has set the pace with its announcement to leave Sydney CBD location, Darling Park, for a more 'green- fields' address in the suburbs. The Melbourne branch office, The Age, is following suit with this month's announcement of plans to leave the historic Spencer Street address. *** Fantastic Freebies RupertMurdochhaslaunched his new free UK daily which can be checked at www.the- londonpaper.com -- the 4.30pm title is up against Metro (550,000 print run) and City AM. The death of Australian adventurer Steve Ir- win was front-page news for the first edition, this month. The newspaper's marketing has been incredible, with the buzz phrase 'We Know Where You Walk': "Five Tubes, 32 bus stops, eight car parks, 35 key office buildings that deliver the right profile, 32 retailers that have got the right audience, six media agencies that will hope- fully buy our product, 14 post boxes, and there are 25 Evening Standard sellers in there. We will have many, many more merchandisers." *** Magical Milestones Spotted at the PANPA confer- ence was the redoubtable John Booth, proprietor of the 85-years-young Weekly Times suburban newspaper in Ryde, NSW. Boothie can turn just about any event or subject into an adver- tising feature. He managed eight pages for the paper's birthday on September 6 .... then promised a second part for the September 13 issue. The paper was established in 1921 by Charles H Engisch -- his grandsons Trent and Chris- tian Engisch, of To r c h publishing fame, as contract printers of the title, took out a quarter-page ad to congratulate Booth, a former copy boy for Sir Frank Packer. *** Title Tombstones Fairfax's takeover of the In- dependent News Group in Victoria has seen the absorp- tion of the Dandenong Indepen- dent into the 140-year-old Journal title. The Fairfax title, Peninsula Journal Weekender (which traces its roots to John Gannan's Flier/ Flyer group) is now incorporated within the Frankston-Hastings Independent. Birthday Bravo Maverick Melbourne pub- lisher Ash Long produced a 32-page quarter-fold souvenir inside his weekly Mel- bourne Observer title mid-Sep- tember, to mark the title's 37th ann- iversary. The mag gave generous coverage to the varying pedigrees of past publishers Gordon Barton, Maxwell Newton and Peter Isaa- cson. Long is also expanding his fledgling Sydney News and Bris- bane Sun titles, and is advertising for staff to crank up his dormant Christian Seniors publication. A Good Word For ... Independent publishers Marg- aret and Malcolm Riddle, with Scott Riddle, through their Telling Words Co., have plodded along for years with their Fifty- Plus News, which now claims a 53,342 audited monthly circu- lation. By the look of the instit- utional ad bookings, this month's 40-pager issue presents a decent competitor to the Riverina Media Group's Senior publications. *** Publishers Indemnity Most publications require that advertisers enter contracts with the exp- ress condition that the customer indemnifies the corporate pub- lisher over breaches of the law, especially in relation to trade practices and copyright. But how many editors and publishers have a self-protecting clause in their personal contracts about assum- ing the responsibilities when hit by a writ? We might see this ques- tion played out in court. THE FLASH Spring is in the air and The Flash notes lots of new moves after winter s hibernation HOT FLASHES Fr Joe Giacobbe seems yet to find a buyer with $1.5 million or more for his Winning Post news- paper printed at The Age in Melbourne, To r c h in Sydney, and APN in Brisbane. Meanwhile, Sports Truth is believed to be now pump- ing out less than 12,000 copies weekly. It is not so long ago that its publishers had a front-page claim of 30,000 copies. Remember the glory days of Mark Day and Owen Thomson with hundreds of thousands of sold copies -- with Monday and Thursday editions? APN News and Media has suffered negative comm- unity PR over its axing of about 20 newsroom staff from its North Queensland newspaper operations. The Bulletin magazine, soon to be re-launched online, has lost a fair con- tingent of its staff, includ- ing Jana Wendt, who has left as she also leaves PBL's Channel 9. • • • •
November December 2006