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Panpa Bulletin : September 2006
September 2006 PANPA BULLETIN | 41 PRODUCTION After several months of care- ful preparations that in- cluded the installation of Atex Editorial Management and Digital Asset Management so- lutions, Sinar Harian, the new compact-sized newspaper pub- lished by Kumpulan Karangkraf Sdn Bhd, has hit the streets of two north eastern Malaysian states -- Kelantan and Terengganu - ex- actly as planned. "The new newspaper went live without a hitch, even though the remote print site, situated at Pengkalan Chepa, is 250 miles from the newspaper's edito- rial headquarters at Shah Alam, Selangor," said Edward Jerden, Atex's regional systems analyst based in Kuala Lumpur. "When necessary we were able to assist Karangkraf's dedi- cated staff on-site, but mostly we assisted by providing real-time remote support." "The Atex system is specifi- cally configured for Sinar Harian, our first daily newspaper," stated Syahril Azhar, Karangkraf's IT Manager. "It has helped shorten the time to publish and ensure that Sinar Harian is printed and distributed on-time. "Due to Atex's open architec- ture we have been able to inte- grate our MobileReporter mod- ule, so now stories and images are sent remotely directly to the editorial system. Our mobile re- porters are equipped with an HP iPaq Messenger, PDA handphone, bluetooth keyboard and digital camera, transmitting news as it happens through a GPRS connec- tion to our headquarters. Stories and pictures are edited immedi- ately they arrive and, through the Atex editorial system, are placed on pages straight away. "The system has changed the way we work. Most of the content is now within the editorial grasp, and the management team can even monitor the newspaper's production as things happen at our remote Pengkalan Chepa site (in Kota Baru). "Atex has done well to help us to produce this new newspa- per in such a short time," added Syahril Azhar. While this is the company's first daily newspaper, Karangkraf is a well-established publisher with 32 weekly and monthly publications, the largest number of Bahasa lan- guage magazines in Malaysia. Commenting on the partner- ship with Atex, Syamil Fahim Bin Mohd Fahim, Executive Director of Karangkraf, said, "Karangkraf has been in the publishing busi- ness for more than 25 years. We think of ourselves as a master in the magazine publishing industry and never considered the need for an editorial system until we decided to venture into newspa- per publishing. We then realized that our experience and skills in magazine publishing were not sufficient to ensure operational success in newspaper publishing. "Realising the requirements for a very tight deadline, account- ability and need for efficiency, we decided to invest in an edito- rial system. After careful evalu- ation and consideration, we de- cided to adopt the Atex Editorial Management Solution that gives us the flexibility of using our cur- rent DTP/Design skill-set and ex- perience in magazine publishing. "We are already appreciating the tremendous benefits that the Atex solution affords us, so it won't be long before our magazine pub- lishing division also begins using Atex. It gives us the capabilities of deadline monitoring, design and editorial collaboration, ma- terial versioning, auditing and archiving, and Web-based pub- lishing -- amongst others. With the successful implementation of the system, our first newspaper publication, Sinar Harian, was published worry-free, trouble- free and efficiently." Dr Ross Wood, Atex CEO Asia Pacific, added, "We are pleased to have this opportunity to partner such a dynamic publishing group. Atex, with its Malaysian and re- gional Asia Pacific operations, will be there to effectively support Karangkraf as it continues to grow its newspaper business. Atex pro- vides solutions for all facets of the publishing industry and we look forward to assisting Karangkraf as it further streamlines and syn- ergises its operation to maximize productivity and profit." The Atex system will be ex- panded in the next few months to include Karangkraf's magazine production which is based at its main production centre in Shah Alam, just outside the capital city Kuala Lumpur. Leading Malaysian magazine publisher launches a new newspaper Norske Skog has reported a four per cent decline in demand from its customers in the Australasian market. But despite the decline, which was against the trend in most of its other major markets, the com- pany is confident that the region will make a better contribution to its full-year results. "The positive elements are primarily the reduced costs in the Australasia region after an extensive restructure, and Australian price increases (seven per cent) on 1 July," the company said as part of a commentary reporting a "slight improvement" in its second quarter results. As previously reported in the PANPA Bulletin, Norske Skog is undertaking an extensive reorgani- sation, under which the corporate management is being reduced from 11 to eight members, and all the mills being turned into separate business units. There are big differences in productivity and earnings between Norske Skog's 18 mills. Under the restructuring plan being imple- mented, new chief executive Chrsitian Rynning- Tonnesen is aiming to increase profitability through further operational efficiency gains and by concentrating on the most profitable products. Norske Skog's total work-force of 9400 could drop by as many as 1000. Administration functions and employee numbers will also be cut substantially at the mills. The company is cutting production ca- pacity at its mill in Korea by 180,000 tonnes. Newsprint demand down Dr Ross Wood (second from right) presents Tuan Haji Hussamuddin Hj Yaacub, Group Managing Director & Publisher of Karangkraf with a momento following the contract signing for the Atex Editorial System. The rst edition of Sinar Harian - a 48-page publication in Bahasa Malaysia.
November December 2006