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Panpa Bulletin : September 2006
34 | PANPA BULLETIN September 2006 CIRCULATION NZ readership gures promising Three New Zealand metropolitan newspa- pers continued earlier increases in reader- ship, through July 2005-June 2006 the lat- est Nielsen Media Research survey shows. The same three newspapers also increased readership in the calendar year January- December 2005 according to the Nielsen re- sults issued in February. However, the latest July-June national results show all three im- proved their percentage rate of increase. Dunedin's Allied Press-owned Otago Daily Times scored best with a 13.7 per cent in- crease (4.17 per cent January-December '05) in national readership to 108,000. Wellington's The Dominion Post gained by 7.6 per cent (up from 4.10 per cent for calendar year 2005) to 255,000. The Press, of Christchurch, improved readership by 4.9 per cent (2.64 per cent for calendar 2005) to 234,000. Fairfax owns the latter two. Readership loss for the nationally distrib- uted two Fairfax Sundays accelerated when the latest July to June figures are compared with the January to December results issued in February. The Sunday News national readership dropped 9.2 per cent (7.52 per cent January- December 2005) to 396,000 during the 12 months. The broadsheet Sunday Star-Times slipped by 8.5 per cent (7.74 per cent January to December last year) to 578,000. Rival APN's Herald on Sunday was too new for year-on- year comparisons but the latest readership was 319,000. The same newspaper's reader- ship for the January to December year was 332,000. Regional dailies were not itemised in the latest results but the total national reader- ship for all regionals reduced marginally. This exceeds the previous record of 207,100 in the March 06 reporting period. Year-on-year growth was also recorded by the Sunday Herald-Sun, which now sells 516,394 copies, the Sunday Tasmanian, and Fairfax's Sun Herald in NSW. It was the Sun Herald's rival, the Sunday Telegraph that suffered the heaviest decline -- a loss of 17,935 copies. Overall, the Sunday market decreased, on average, by 24,842 copies a day, pull- ing the overall figure down to 3,461,067 (-0.71 per cent). In commentaries issued by Fairfax on the latest audit figures, the managing director of Fairfax Victoria, Don Churchill, said the outstanding Age performance was the result of a great deal of work cross all departments to strengthen and reinvigorate the paper. Subscriptions were at a record high and the paper's website, theage.com.au, had also posted a 31 per cent in unique brows- ers over the past year. The managing director of Fairfax, NSW, James Hooke, said this was the third suc- cessive audit period in which circulation was up across all editions of the SMH and The Sun Herald. He said the gains were particularly signif- icant against mixed results by competitors and given that petrol prices had started to affect weekend retail sales. Since September 2005, the SMH had benefited from a renewal in editorial vig- our and from investment in marketing and subscriptions. This had seen market share of circulation and total readership and AB readership in- crease across all seven days over the past year. With readership approaching an aver- age one million people a day and more than two million unique browsers a month, more people were engaged with the con- tent than ever before in the 175-year history of the paper. Australia's regionals turned in very mixed results, with the majority of publications losing ground. As with the metro titles, pet- rol prices are being cited as a contributing factor to the declines. Generally, Queensland's newspapers performed better than most. Two News titles, The Cairns Post and The Townsville Bulletin, were up 2.6 per cent and 1.6 per cent respectively. The June-half figures are the last to be is- sued under the ABC's old audit rules. From July 1, Australia's newspapers and magazines will be subject to quarterly audits. Under stricter new rules, publishers of the metros, weekly magazines and regional newspapers with sales of more than 25,000, will have to provide fuller information on the number of discounted copies to be in- cluded in sales numbers. The numbers game (cont d) New Zealand s National Readership Jul 05- Jul 04- Change Jun06 Jun05 as% Metropolitan Daily The New Zealand Herald 549,000 563,000 -2.6 Waikato Times 91,000 99,000 -8.1 The Dominion Post 255,000 237,000 +7.6 The Press 234,000 223,000 +4.9 Otago Daily Times 108,000 95,000 +13.7 Sunday Newspapers Sunday News 396,000 436,000 -9.2 Sunday Star-Times 578,000 632,000 -8.5 Herald on Sunday 319,000 N.A. N.A. Metropolitan Circulation Figures Circ to Circ to Change 30/06/06 30/06/05 as % NATIONAL Australian 131,598 133,926 -1.74 W'end Aus 294,068 291,896 +0.74 Fin Review 86,493 85,673 +0.96 F.Review (Sat) 91,305 89,650 +1.85 NSW Daily Tele 396,506 397,924 -0.36 Daily Tele(Sat) 342,739 342,676 +0.02 Sunday Tele 702,133 720,068 -2.49 SMH 212,600 210,475 +1.01 SMH (Sat) 363,950 360,785 +0.88 Sun-Herald 516,400 514,548 +0.36 VICTORIA Herald Sun 544,700 551,500 -1.23 Herald Sun (Sat) 522,400 523,500 +0.21 Sun Herald Sun 623,000 620,000 +0.48 The Age 201,000 193,500 +3.88 The Age (Sat) 301,000 297,500 +1.18 Sunday Age 210,000 200,000 +5.00 QLD Courier-Mail 216,075 211,279 +2.27 Courier-Mail (Sat) 326,825 333,910 -2.12 Sunday Mail 607,975 615,920 -1.29 WA West Australian 205,610 207,914 -1.11 West Aust (Sat) 372,608 380,417 -2.05 Sunday Times 347,500 354,000 -1.84 ACT Canberra Times 36,027 36,695 -1.82 Can. Times (Sat) 67,731 68,743 -2.00 Can. Times (Sun) 36,892 37,844 -3.00 SA Advertiser 195,903 201,232 -2.65 Advertiser (Sat) 269,695 274,364 -1.70 Sunday Mail 324,973 330,998 -1.82 NT NT News 21,173 22,091 -4.16 NT News (Sat) 31,512 32,443 -2.87 Sun. Territorian 23,387 24,812 -5.74 TASMANIA Mercury 48,886 49.601 -1.44 Mercury (Sat) 63,554 64,297 -1.16 Sun Examiner 44,308 44,453 -0.33 Sun Tasmanian 61,391 61,110 +0.46
November December 2006