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Panpa Bulletin : September 2006
14 | PANPA BULLETIN September 2006 NEWS It s all go at Fairfax new name, new HQ and The Age building to be sold Fairfax Media's 2000 employ- ees in Sydney, spread among its high-cost central busi- ness district headquarters build- ing in Darling Park and several other buildings across the city, are to be united in a recently com- pleted five-storey Mirvac building in Pyrmont. As well as achieving "significant savings", the move into the open- plan building at One Darling Point will let staff from all areas of the company work more closely together. Fairfax is also planning to sell the massive Spencer Street build- ing in Melbourne which has housed The Age, including its presses, since 1969. Printing was transferred to a modern state-of-the-art facility at Tullamarine near the airport three years ago, leaving large parts of Spencer Street, including a former paper store, under-utilised. Chief executive David Kirk said Fairfax was evolving significantly from a publishing company to a dynamic, integrated media busi- ness and needed a place of work in Sydney that "reflects the new media business we are, and that allows us to be as focused, imagi- native, energetic and successful as possible." This change will be reflected in more than the address, with Kirk announcing at the PANPA Conference that Fairfax Holdings will also be changing its name to Fairfax Media. The massive, open floor lay- outs at One Darling Island would enable employees to work more closely together. One of Kirk's most "striking first impressions" when he joined Fairfax last November was the physical and cultural isolation be- tween management and editorial. The "significant annual sav- ings" he expects to achieve will come largely from lower rent per square metre. The move out of Darling Park, which has housed The Sydney Morning Herald and The Australian Financial Review for 11 years, should be completed by the middle of next year. Fairfax Digital will move to the new build- ing, which is surrounded by a mix of medium-density housing and commercial blocks as well as wa- terfront parkland, this December. Fairfax says it is confident that it will be able to sub-lease the va- cated Darling Park building "due to its competitive rent, excellent location and amenities, and the tightening rental market." It is al- ready talking to potential tenants. Costs associated with the re- location would be significantly offset by proceeds from the sale of The Age building. In a message to staff describ- ing the sale of the Spencer Street building as "great news", Fairfax Victoria managing director Don Churchill said the company was still investigating several options for the re-location of The Age. There would be a decision in the next six months. by Warren Page New Zealand's most popular website Trade Me's deci- sion to open an online job section does not seem to have thrown a chill into existing online jobs merchandisers. In fact Paul Bassat, chief execu- tive of the current major player in the field, Australian-owned Seek, is quoted in Wellington's The Dominion Post as saying, if any- thing, Trade Me's entry is good news in building the online mar- ket for jobs. Seek's New Zealand site lists on average 16,000 jobs at any one time. However, Bassat predicted Trade Me's entry into the market would mean more job advertising shifts from print to the internet. Jude Manuel, Director of APN New Zealand's search4jobs, does not see any major impact on that business which has, she said, ap- peal by McKinnon against the blocking of requests he had made for access to documents giving details of bracket creep and the number of rich people claiming the first home owners' grant. Manuel predicted the new competitor would attract a dif- ferent audience from those who frequented the search4jobs site. Manuel lists search4jobs's strengths as the depth and breadth of the APN portfolio across print, broadcasting and online media, the experience of her online team, and the focus on working with business and the recruitment industry to pro- duce an employment site that continued to meet their needs. Search4jobs attracted 193,025 unique browsers during July. Peter O'Hara, chief operating officer for Fairfax New Zealand, owner of the online Job Stuff, (8,000 plus job listings) said it was a matter of wait and see. Job Stuff had been promoted earlier this year. Meantime it was business as usual. Trade Me's job numbers swelled from 400 at launch to 3391 in six days. Introducing our very own new cartoon series... The Paper Trading into online job market
November December 2006