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Panpa Bulletin : September 2006
September 2006 PANPA BULLETIN | 9 Fairfax Business Media (FBM), the financial pub- lishing unit of John Fairfax Holdings Limited, announced an extensive IT publishing rela- tionship in the Asia Pacific with International Data Group, the world's largest technology me- dia company. The relationship involves Fairfax licensing IDG's global IT content and mastheads for the Singapore, Malaysia and New Zealand markets and acquiring IDG's publishing assets in those markets. In the UK Fairfax will sell IDG its UK publishing assets including MIS UK and the Market Base database. Terms were not disclosed. "With this transaction and through our ongoing relation- ship with IDG, Fairfax will con- tinue to develop the world class information service regional CIO's and IT professionals al- ready receive from the two com- panies," said Michael Gill, pub- lisher and editor in chief, FBM. "That process will be aided by the fact that most IDG staff on the titles we are acquiring and licensing will move across to Fairfax and continue in their cur- rent roles." "IDG is delighted to be partner- ing with Fairfax in New Zealand, Singapore and Malaysia," said David Hill, president and CEO of IDG International Publishing Services. "Local ownership, man- agement and market knowledge from Fairfax combined with IDG's global information re- sources and sales network will provide IT information custom- ers in these markets with unbeat- able solutions. Acquisition of the Fairfax properties in the UK also further strengthens IDG's ability to serve enterprise IT buyers in that market." "For enterprise IT buyers, a suite of publications including IDG's powerful Computerworld and CIO brands and our very successful MIS Asia publication will ensure they continue to be provided with the highest quality editorial products," said Andrew Birmingham, Fairfax Business Media's associate publisher. "Likewise in New Zealand, Fairfax will publish Computerworld, CIO, PC World and NZ Reseller, giving it the most comprehensive suite of products in the local market. We will con- tinue to invest in the dedicated focus on New Zealand's IT sector which IDG has developed over more than two decades." "Importantly, the ongoing relationship between the two companies provides Fairfax with access to IDG's extensive global IT news service. This will let us develop our online edito- rial properties for the technology industry which is at the forefront of exploiting the internet as an advertising channel." International Data Group (IDG), based in Boston (US), is the world's largest technology media group with publishing, research, and events businesses. IDG pub- lishes over 300 titles in 85 coun- tries with global brands includ- ing PC World, Computerworld, CIO and Network World. Fairfax Business Media pub- lishes the preeminent business and finance titles in Australia, in- cluding The Australian Financial Review, BRW, CFO, MIS, AFR BOSS, AFR Smart Investor, in- serted magazines AFR Magazine and AFR Sophisticated Traveller, and afraccess.com. In Asia, the company publishes MIS Asia and MIS New Zealand. Fairfax stitches up Asia business deal The relationship involves Fairfax licensing IDG s global IT content and mastheads for the Singapore, Malaysia and NZ markets and acquiring IDG s publishing assets in those markets The Southland Times is the latest newspaper in New Zealand to use online auc- tions of advertisers' products. Online event auctions are pri- marily an advertising sales pro- motion and have been marketed in New Zealand and Australia by a Noosa-based company InXcess, agent for CityXpress Corp, in Vancouver. Newspaper auctions are on- line events staged by newspapers with goods and services provided by local retailers in exchange for exposure through the auction and advertising credits that are earned if the retailer's items sell. In New Zealand, the Fairfax Media daily community and suburban newspapers host- ing such auctions include the Waikato Times, Auckland subur- bans The Taranaki Daily News, The Manawatu Standard, The Dominion Post, The Nelson Mail, The Marlborough Express, The Press, The Timaru Herald and now The Southland Times. Rival news- paper group APN New Zealand's The Aucklander hosts such auc- tions too. Australia's News communities, Fairfax metropolitan and regional newspapers, Life Gold Coast, The Border Mail in Albury use the sys- tem too. Fairfax New Zealand's south- ern region general manager Chris Jagusch said NZ$3.5 million worth of merchandise and services were put on sale in a round of Fairfax New Zealand auctions hosted through May and June. "The objective is to attract new advertisers into the newspaper, or to extend current advertisers into more substantial campaigns," Jagusch said. Other benefits that appealed to Fairfax Media were the opportu- nity for newspapers to stimulate retail activity in their respective markets and the offer to readers of something new and different. "The experience is that ap- proximately 70 per cent of mer- chandise sells above the reserve price," Jagusch said. "Where there is a successful bid, the advertiser completes the transaction with the customer and is rewarded with an advertising campaign in the newspaper hosting the site. "The newspaper sales teams are key to identifying merchan- dise by way of advertising sales activity, and lead the subsequent promotion of the event to read- ers. CityXpress build and provide the auction site, the fulfillment of bringing the buyers and sellers together, and provide a wealth of reports relating to sales and bid- ding activity. InXcess provides sales training and development services to the newspaper staff. Jagusch has observed the will- ingness of consumers to buy higher quality retail merchandise online. He feels that it is important for newspapers to be predominant in this activity. Online auctions building business "Fairfax New Zealand s southern region general manager Chris Jagusch said NZ$3.5 million worth of merchandise and services were put on sale in a round of Fairfax New Zealand auctions hosted through May and June. "
November December 2006