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Panpa Bulletin : September 2006
8 | PANPA BULLETIN September 2006 NEWS Another major UK masthead has gone on daily sale in Australia, reflecting a grow- ing global demand by overseas visitors and expatriates prepared to pay premium cover prices to stay up-to-date by accessing their preferred home-country mast- heads on a current-day basis, wherever they might be. The move that brought in the popular mid-market tabloid Daily Mail and the Sunday Mail on September 3 was initiated, not by the paper's publishers, but jointly by TNT Newsfast, a divi- sion of TNT Express, and Global News Express (GNE). Local digital printing of the Daily Mail is part of an Australia-wide service launched recently by TNT Newsfast and GNT, which runs the Sydney print site. The service de- livers a growing selection of nearly 200 current-day publications from 67 countries in 30 languages to lo- cal newsagents, quite often before the selected papers even hit the streets back home. Despite the strong reader al- legiances they enjoy, everyday availability of The Daily Mail could challenge the entrenched positions of a range of major UK 'international weekly' titles, such as The Guardian, The Express and The Telegraph. The Mail, howev- er, does not have a presence in that market. Printed under contract, sales of The Guardian, Express and Telegraph make up the bulk the 90,000 weekly circulations es- tablished over the last 20 years in Australian and New Zealand, mainly to expatriates. Unlike the web offset print- ing plants used by the weeklies, and also by London's Financial Times which began daily print- ing in Sydney several months back, GNT does not need rea- sonably lengthy runs to be vi- able. The latest satellite and digital technology lets it print titles back to back. "There's no waste because no minimum quantity is required -- TNT Newsfast can supply and deliver one or 10,000 copies," said GNE director Gary Calderbank. "We go to press within minutes of the home publisher starting up their runs." Calderbeck believes that with six million tourists visiting Australia each year, there is a massive market for current-day newspapers that has been largely neglected and under-serviced. "We believe on-line editions serve their purpose to access information, but will never re- place reading a real newspaper," he said. Nearly 30 per cent of Australia's population was born overseas and retain great interest in home news, up-to-date business in- formation and the latest sports results. "With the English football premiership having just kicked off in August and tens of thou- sands of cricket fans due to ar- rive soon for the Ashes, it was a good time to begin distribution of The Daily Mail." TNT Newsfast is adopting a sale-or-return policy until the end of October to assist news- agents to establish their own territory demand and order levels. The long list of titles now be- ing printed digitally in Sydney in- cludes well-known names like the New York Times, LA Times and Le Monde. It is the ability to print small numbers of different titles backed by wide distribution by TNT that is creating the new market. TNT has 51 depots throughout Australia. Its 5000 employees, 2400 vehi- cles and state-of-the-art IT net- works provide the structure that ensures fast delivery of current- day issues of overseas dailies to newsagents, hotels, businesses, airlines and libraries. The titles are charged out according to a pricing list that starts at $9.75 for delivery of a single copy to $4.32 for five and more copies. All publica- tions are charged at the same price -- for example, there is no difference between the cost of The Wall Street Journal and The Japan Times. TNT Newsfast, which delivers 68 million newspapers a week in the UK, is confident the new service it is offering in Australia will grow into a significant part of its South Pacific operations. "The current method of re- ceiving a foreign newspaper (in Australia) is to import the ac- tual paper from overseas, which means that it could be a week old," said Craig Watson, direc- tor of sales and marketing, TNT Express. "The TNT Newsfast-GNE joint initiative aims to change this." Daily dose of your foreign news instantly Anew guide to help news- papers better understand their audiences and pro- vide them with compelling con- tent through innovative print and digital delivery has just been published by the World Associa- tion of Newspapers. New Editorial Concepts from WAN's Shaping the Future of the Newspaper project, exam- ines how newspaper companies worldwide are researching their audiences and using the results to provide readers with informa- tion they want, when they want it, through a variety of media. "Newspaper companies are expanding their content deliv- ery by first researching their au- diences, then using the findings to reposition themselves more effectively in the new media landscape," states the report, available exclusively to WAN members. "Around the globe, media companies are discov- ering significant shifts in the way audiences spend time with various media, in media multi- tasking, in attitudes about tra- ditional media, and in the desire to publish themselves, with or without the cooperation of tra- ditional media." The report, the third in an an- nual series of six Strategy Reports from the Shaping the Future of the Newspaper project, exam- ines several trends that are influ- encing newsrooms everywhere: • The explosion of participa- tive journalism, or community- generated content; • The rise of audience research by media companies to learn new patterns of media usage; • The proliferation of personal- ised news delivered online and on mobile devices; • The reorganisation of news- rooms optimised for audience focus; • The development of new forms of storytelling geared to- ward new audiences and new channels. • The growth of audience- focused news judgment and multimedia news judgment. Using case studies, the report explores: audience research techniques; new workflows for the 24-hour newsroom; the use of new delivery channels in- cluding podcasting, video, RSS feeds, news aggregators and social networking sites; new storytelling approaches; pub- lishing consumer-generated news and information and much more. New report o ers audience participation
November December 2006