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Panpa Bulletin : August 2006
42 | PANPA bULLETIN august 2006 E-MEDIA * Nearly a quarter (24 per cent) of Australians have downloaded music from the Internet; * One in 20 people have down- loaded a TV show from the Internet and slightly more have downloaded a movie. One of the things driving this is the prevalence of devices that allow downloaded news and en- tertainment to be listened to or watched at convenience. More than a third of Australians have an MP3 player or Ipod and this group is statistically far more likely to have downloaded music from the Internet. But there are many other handy devices - plug the Ipod into the car TV system and watch the program on a screen in the back of the car, or get the new video glasses, retailing for around $500 and walk along watching TV. From the public's point of view, the missing element is audible news and reliable editing. No one has time to read all these blogs, and it is likely that most are just drivel. But for newspapers, the chase is on, and there is a need to keep ahead of the game and embrace technology to provide delivery systems and convenience for a changing market. Fortunately newspapers have held the website news market, and web and email-based media outlets (such as Crikey) are yet to take off to any significance in Australia. Through their websites newspapers are now called upon to provide downloadable content for greater portability of electron- ic news. While the challenge is on to find a medium as flexible and practical as paper, it is clearly time to be looking for that material. This survey was conducted by trained and accredited interview- ers in June 2006. eSSentIalS > to the newspaper world in australia the emergence of around half-a-million self- appointed columnists is quite signifcant > the other part of the story is the plethora of young people posting their thoughts on line. More than a third of australians have placed some content on the Internet and one in ten have their own website. > While only 4 per cent of australians have posted a blog, the emergence of around half a million self-appointed columnists is quite signifcant and should concern australian newspapers because they are not going unnoticed > More than one in fve australian adults (21 per cent) have read a blog, including 38 per cent of 18- 29 year olds, and 6 per cent of people aged 70+. explosive growth in use of portable electronic media It seems like the entire cor- porate world is outsourcing, but is it right for the newspa- per industry? That is the question be- hind Outsourcing, a new re- port published by the World Association of Newspaper's 'Shaping the Future of the Newspaper project'. The re- port examines the factors to be considered when deciding whether or not to outsource advertising, printing, human resources, editorial, account- ing or other operations. "Whatever the risks and potential pitfalls, outsourcing is here to stay. The newspaper industry has only recently be- gun taking tentative steps into outsourcing what were once considered core competencies such as editorial, advertising and circulation. But the trend is gaining momentum", states the report, the second in a se- ries of six annual Strategy Re- ports from the SFN project. The report, available ex- clusively to WAN members, includes case studies, per- formance measures and a benchmarking model. It also includes the results of a WAN global survey of outsourcing at newspaper companies, which found that distribution, adver- tising, circulation, editorial and IT were the departments most likely to be outsourced, either fully or partially. The case studies show how companies are managing outsourcing and the value it produces. The case studies in- clude examinations of the BBC, which outsourced human re- sources; the Vorarlberg Nach- richten, which outsourced editorial functions; Switzer- land's newspapers, which outsourced advertising sales; Italy's Il Sole 24 ORE, which outsourced circulation and distribution management; The New York Times, which outsourced printing; Inde- pendent Newspapers, which outsourced finance, circula- tion services and telephone sales; and more. Is outsourcing the way of the future? The Wall Street Journal Europe, published by Dow Jones & Com- pany, has launched the electronic replica of its print edition on NewspaperDirect's PressDisplay. com (see: http://www.pressdis- play.com/). "The Wall Street Journal Europe has for the past six years seen its print-on-demand sales grow con- sistently through cooperation with NewspaperDirect," said Rick Zednik, Circulation Marketing Director, The Wall Street Journal Europe. "Extending this cooperation into PressDisplay.com is consist- ent with our continued drive to deliver our content to readers whenever or wherever they need it".PressDisplay.com is a digital publishing platform developed by NewspaperDirect, Inc. that will enable The Wall Street Jour- nal Europe to reach its readership through NewspaperDirect's in- novative digital and networking solutions. PressDisplay.com fur- ther enhances readership with in- stant translation allowing readers to translate into one of ten major foreign languages. SmartNavigation features with- in PressDisplay.com also provide readers with a traditional two- page newspaper view, a table of contents, article jumps (linking article sections), and easy-to-read text views. Alex Kroogman, CEO, Newspa- perDirect said: "We are delighted that we are further strengthening our relationship with The Wall Street Journal Europe. A subscrip- tion to PressDisplay.com will provide users with same-day ac- cess to this leading global news- paper - as well as hundreds of other newspapers from around the world - immediately provid- ing invaluable content without the delay or cost of traditional distribution. This is particularly important for a business newspa- per such as The Wall Street Jour- nal Europe where the rapid dis- tribution of news is often critical." WAN Wall Street Journal Europe moves further into digital publishing The Wall Street Journal Europe has for the past six years seen its print-on-demand sales grow consistently through cooperation with NewspaperDirect