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Panpa Bulletin : August 2006
CONTENT Where necessary, draw these young read- ers back to newspapers by playing on of their greatest interests -- computers and the internet. Most newspapers today have an on- line presence with web versions of the printed newspaper, but very few web versions have integrated their comic features. This is a lost opportunity to connect with young readers and strengthen the comic brands carried in the print version. Web comic features can aid greatly in deep- ening brand loyalty to comics by offering background information, character biogra- phies and opportunities for readers to interact with their favourite features. The other major benefit of online comics is the valuable feedback that can be gained from readers.The potential benefits of putting comics online, with clever links back to the printed originals, are enormous. This poten- tial is largely untapped and well worth direct- ing creative resources towards. To create comic promotions that work in attracting young readers, enlist the support of creative, enthusiastic young people who read, care and understand about comics. If neces- sary a special allowance to hire such a person should be allowed in budgets. Comics are a creative, fun and important part of your newspaper. The idea that sparked their creation has not lost its brilliance. With renewed commitment and creativity the comics page of today can shine as bril- liantly as it did when the inspiration for their creation first illuminated the newspaper in- dustry. Gary Clark is a member of the australian Cartoonists’ association www.abwac.org.au. comics comeback s is still as relevant today as it was ‘way back when’ writes Gary Clark august 2006 PANPA bULLETIN | 35