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Panpa Bulletin : August 2006
august 2006 PANPA bULLETIN | 11 NEWS FIVE free community weeklies owned by two Melbourne publishers have been added to Fairfax's Victorian sta- ble of publications in a deal associated with the company's completion of the $155 million acquisition of The Border Morning Mail Ltd. This increases the number of titles Fairfax owns inVictoria to 41 with a total readership of more than two million. The two small publishers, The In- dependent News Pty Limited and its associate, Melbourne Community Pty, who have sold out for a total of $15.1 million, held a 24.5 per cent stake in the Border Mail Printing Pty Ltd (BMP), the subsidiary production operation. Fairfax picked up just over half of BMP in its acquisition of the Albury- Wodonga publisher. Buying out the two small publishers, in a separate transac- tion lifts Fairfax's share in the state-of- the-art printing company to 75.5 per cent. The five community papers that come with the new transaction have a combined sale of around 190,000, and should fit in well with the established Fairfax Community group that oper- ates around Melbourne. They are the Frankston/Hastings Independent, Mornington and South- ern Peninsula Mail, Cranbourne Independent, Dandenong Independent and the Chelsea, Mordialloc, Mentone Independent. Several tourism publica- tions were included in the deal. The community papers, which cover the cities of Frankston and Kingston, Mornington Peninsula and Western Port regions, as well as the designated south-east growth corridor of Springvale, Dandenong and Cran- bourne through to Koo Wee Rup and Lang Lang, are all printed at the Border Mail plant. Management responsibility for The Independent News Pty Limited and Melbourne Community Pty, which are based at Hastings and employ 40 staff, has been picked up by Fairfax's manag- ing director, Victoria, Don Churchill. Their acquisition was "consistent with our strategy of growing our busi- ness organically" said Churchill. "It also reinforces the company's funda- mental belief and confidence in the future of newspapers." Fairfax buys freebies Wellington daily The Dominion Post raised NZ$16,000 for research into eye disease when it auctioned 50 of the newspaper's own photogra- phers' best pictures taken last year. At the close of an exhibition of the photo- graphs, 27 of the framed images were auctioned at a social event and raised NZ$12,000. Another 23 photographs were auctioned days later on the Trade Me internet site and raised NZ$4,000. The proceeds were given to the Capital Vision Re- search Trust. Eye-opening charity THE total New Zealand advertising in- dustry revenue last year increased 9.3 per cent to NZ$2.229 billion, the Adver- tising Standards Authority reports. This turnover includes data the ASA collected from newspapers, television, radio, magazines, out- door, cinema, addressed mail, un- addressed mail and online. All cash advertising revenue, inclusive of commission when sold via agencies, is included in the ASA figures. Last year's increase, although still strong, slowed a little from 2004's surge of 11.7 per cent to NZ$2.075 billion. That was the first time the industry's turnover exceeded NZ$2 billion. Newspapers last year scored 37.2 per cent of the total turnover (down slightly from the 38.1 per cent the previous year). Magazines won 11.7 per cent share (up from 10.7 per- cent). Television's share of the total turnover was 29.9 per cent (down marginally from the 31 per cent the year before) and radio took 11.5 per cent, (11.9 per cent in 2004). In separate figures for the period January 2005 to April 2006, Nielsen Media Research recorded a total media advertising expenditure in- crease of two per cent from NZ$729 million to NZ$742 million. Daily newspapers' year-on-year growth to April this year amount- ed to nine per cent to outperform television, radio, magazines, out- door advertising and cinema but behind online and letterbox (both from a small base). Last year’s increase slowed a little from 2004’s surge of 11.7 per cent to NZ$2.075 billion. That was the frst time the industry’s turnover exceeded NZ$2 billion. Advertisers spending more in NZ WIDER representation of the media industry is to ex- pand New Zealand's Journalism Training Organisation's Council in a newly adopted constitution. Two new members from commercial radio, a new member from TV3, and a representative from Kiwi- Asian media boosts the council size from 15 to 18. The new constitution replaces the founding docu- ment of 1994. A management committee of six, expected to meet every two months, has been introduced to ensure easier governance. Other changes are relatively mi- nor but the whole reflects maintenance of the JTO as an industry training organisation with a new empha- sis on workplace training. JTO executive director Jim Tucker reported to the annual general meeting that the organisation faced difficult decisions over the next two years, in particu- lar with development of workplace training. Tucker said, "The JTO is thin on firepower, knowl- edge and experience needed to unravel the bureau- cratic morass that is today's tertiary education sys- tem." He cited waste and lack of accountability in tertiary education and more layers of compliance, restructuring and reports. Industry training is one of the few success stories of New Zealand education, according to Tucker, but industry training is lumbered with just as much red tape and form filling as everyone else. The new council, said Tucker, will need to consid- er how the organisation can best proceed from this point. new faces for new Zealand’s Jto This Dominion Post photo fetched the highest price at auction