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Panpa Bulletin : July 2006
PROFILE Joanna loVe 48 | PANPA BULLETIN July 2006 Combining work and family Joanna Love Manging Director, Copeland Publishing Pty ltd Responsibilities of current role: Day to day management of the company. We have six monthly publications that come out around the first day of each month. They are all free and aimed at the parenting market. (Sydney's, Melbourne's, Adelaide's, Brisbane's, Canber- ra's and Perth's Child) Outline your typical day: Generally, I start around 8.30am having already downloaded bank statements and briefly checked the emails from home. I then like to 'walk the floor' to get an idea of what each team leader plans for the day and volunteer to help out whenever we are short staffed - particularly at press time. The afternoon is not quite as frantic as the morning (hope- fully) and I have more time to concentrate on planning. I also do all the basic 'fixing' of any computer problems -- that could be a whole new career for me! Period in the industry and career highlights: Seventeen years. Each new publication (Perth was started in 2005) has been a career highlight but recently I would say it was our move into larger purpose-built offices. It all went smoothly and we are very happy even though we seem to fill every nook and cranny already. What is your greatest achievement to date? Successfully combining work and family life, especially as our first publication (Sydney's Child) started when my youngest son (now 16) was only four months old. What is the biggest challenge facing the industry in relation to your feld? Publishing on the Internet and the protection of copyright that a 'global' publishing relation- ship might have through this media. The digital age is really only just starting and publishers need to successfully combine the traditional industry with the 'new'. It won't be long before our readers can download all the information they need to their Blackberry-style phone or the equivalent and we need to make sure that they have us as their main source of parenting information -- ready to assist at any time of the day or night. How have newspapers changed since you started in the industry? When we started Sydney's Child (1989) we embraced desktop publishing with gusto on our brand new MacII. This Mac cost $13,000 and had 80MB on its hard disk -- can you believe that!We used the 'waxing onto blue line sheets' method to send our pages to press. Understandably as soon as new software and systems came in we were the first to embrace them, being one of the early adopters of computer-to-plate .pdfs and the use of the high speed internet. What ingredients make up a successful news manage- ment? Everyone would say a great team but it is deeper than that, as you have to employ the right people to start with. They need to fit in with the work culture and be sympathetic to the needs of our readers. Management also needs to be flexible, clear-thinking and allow the team leaders to grow and develop their team. Name fve things that make a great newspaper. 1. Pick-up-ability -- our covers need to be colourful and pertinent. 2. Editorial that is informative and unbiased.We do not use adverto- rial unless clearly identified. 3. Design and layout all makes for a readable paper. Our type is 9/11, which means you can read the paper without eyestrain. 4. Reader feedback. It's important that it's a two-way process especially for the free press. 5. Dedicated staff that believe in the whole process and want to succeed in the mission. What is unique about your publication? Readers are surprised at the very high quality of our publications considering they are free.We make a great effort to present meaningful editorial and appealing ads -- you'd be surprised at how many readers comment on our ads. What work-related moment would you like to be able to forget? The day I volunteered to do a belly-dancing demo at our annual conference. Luckily, I won't have to (I don't think). What do you do to relax? Read, go to the theatre, dine with friends and play competition tennis twice a week. I have recently started belly dancing classes, which are fun. I also enjoy watching the Saturday morning school sport (it's soccer for our family at the moment). Who do you admire most? Anyone who gets on withit - what- ever'it' might be; who understands that the world doesn't owe them a living andthat theyhave onlyonelife andthey should live it to thefullest. If theyhave a dream then they should at least give it ago -- failure canbejust as enlightening as success. In one year’s time, what do you hope to have achieved? A brand new website for allour publications that will stand alone as aninformation source for our readers.The high take up of broadband has allowed for some greatdevelopments in this area and we intend to be at the forefront of the new technology.Then we will tackle the potential of theBlackberry-style phone user of the future and how we can fit in to their world. If you were given an unlimited budget, what is the first thing you’d do to improve your com- pany? Thereis nothingI can think of at the moment except perhaps a faster dedicated broadband line between our interstate offices.Technology can't keep up with us.