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Panpa Bulletin : July 2006
July 2006 PANPA BULLETIN | 45 PEOPLE Mark Baker (pictured) knows Canberra pretty well, but he does admit that the city has changed since he was last there as the Canberra Bureau chief for The Age newspaper in the mid 1990s. Still, in a town dictated in a large degree by what is going on in the Federal Parliament, Baker is still mindful the readership of The Canberra Times likes to know what is going on at a more local level. He had only been sitting in the editor's chair of the Times' office for four days when The PANPA Bulletin spoke with him, but already Baker had a clear idea in which direction he would like to lead the RuralPress flagship. With more than 30 years expe- rience as a journalist, the past 16 at The Age in positions ranging from the diplomatic editor, to the deputy editor and night editor of the Melbourne broadsheet, Baker is well versed in what is required to steer a paper the size of the The Canberra Times. "I really want to strengthen and re-establish the reputation of The Times as quality newspaper," he said. "There is no doubt the most important role for The Canberra Times is the same as the role for most other capital city newspa- per and that is to preserve the readership of the city and the district. "In that sense I see it as no different to the big papers in Mel- bourne and Sydney - the starting point of the newspaper is the life of the city, but at the same time it is important to cover national news in a substantial way and international news." With a modern, highly edu- cated readership, Baker knows that his audience has a high expectation and he is up to the challenge of satisfying their needs. "Our readership profile is one of most sophisticated readerships in Australia," he said. "Critics of the paper have said we have strayed too far toward the parochial interest ofthe city, but Idon't know if that is true. "What I do knowis that we have to do boththings well. "A good newspaper not only relays what is happening in its community including covering sport and local events but it is also important we cover national affairs in a substantial way as well. "The city has grown and is a lot more diverse than when I was here last. "It is more sophisticated and there is a greater range of services for the Canberra people. "We have to be able to meet those changes as well." Changing Times ahead Angus MacGregor, former ad- vertising director of The Weekend Australian Magazine and WISH has joined News Ltd's magazine division, News Magazines, as sales director. "I'm absolutely delighted to wel- come Angus to the executive team," said News Magazines' managing director, Phil Barker. "Angus commands a great deal of respect in the industry - he's a highly experienced sales person, an excellent strategist and a bold leader. The market knows him as a straight shooter and, I'm sure, will be right behind his move to News Magazines." MacGregor has had a long career in magazines, joining The Austral- ian Financial Review as a senior account manager in 1995 before being appointed advertising man- ager, business publications, at ACP in 1999. In 2001 he moved to Yahoo as Australia and New Zealand sales director before rejoining ACP as group national advertising man- ager, business, technology and cus- tom, which included The Bulletin His career at News Ltd began in 2004 as advertising director of The Weekend Australian Magazine, with additional responsibility for WISH magazine from its launch in 2005. "I'm excited to be joining the team," MacGregor said. "News Magazines has a wonderful, crea- tive, can-do culture, and some fantastic brands in Alpha, Donna Hay, Inside Out, Sunday maga- zine and Big League, that provide a great platform for advertisers. I am thrilled to have the opportunity to represent them in the market and I'm very much looking forward to contributing to the next exciting phase in News Magazines' development." MacGregor heads to news Magazines Angus commands a great deal of respect in the industry - he’s a highly experienced sales person, an excellent strategist and a bold leader. Intergrafica Print & Pack (IPP) has announced the appointment of Peter Wilton, currently finance director, as its new managing director. Wilton succeeds Jonathan Clark who headed IPP for five years. During his time at IPP, Mr Clark oversaw a number of notable milestones for the company including completing one of the largest single orders for new printing presses in Australia, playing a key role in the highly successful launch of Graphic Systems Australasia (GSA) and the acquisition of the exclusive agency for Fujifilm Clark is leaving IPP to pursue new business opportunities outside the industry. Incoming MD, Peter Wilton joined IPP in 2005 as finance director having previously held senior financial and commercial roles with leading industrial services companies Castrol, Wormald and Qantas. "IPP is well-known for the quality of its products and services and I look forward to building on this reputation for excellence in everything we do." Wilson said. New Adstream MD Peter Miller has been appointed to posi- tion of managing direc- tor for Australia and New Zealand for Adstream, Aus- tralia's leading provider of digital advertising workflow solutions and a pioneer in the emerging field of Global Me- dia Exchange. Miller joined Adstream in 2004 prior to the merger with Quickcut in February 2006. Miller now heads up the joint business. Miller brings with him more than 20 years' experience and a wealth of advertising knowledge and expertise to the position. New MD for IPP