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Panpa Bulletin : July 2006
PRODUCTION Mass Media Publicitas (MMP) launched its Regional Newspapers Online website at function in Sydney recently. The new website is specifi- cally designed to give media planner/buyers a compre- hensive view the entire Mass Media Publicitas Regional Newspaper portfolio. Charlton D'Silva, manag- ing director, MMP, said the investment in the site was aimed at giving the independ- ent newspaper publishers the scope to compete against other such platforms, in a media sales sense. The presentation by Ken Baker, General Manager -- Re- gional Sales, was followed by a lively evening at the Minus 5 Cocktail Bar. More than 70 agency clients, publish- ers and staff attended the evening. MMP is the largest inde- pendent media representa- tion company in Australia, representing more than 100 regional titles; the greater majority of titles are proudly independent publishers. The national regional news- paper market is complex and diverse with more than 500 titles for media planner/buy- ers from which to choose. MMP's strategy was to present and provide titles for advertising agencies to gather information with ease. It created and presented a CD Rom to the agency market over the past 12 months for single and group buy. After feed back from the market MMP realised it needed to lift the regional portfolio to another level to be competitive and for publishers to have a better presence in the market -- and Regional Newspapers Online was born. There are now three re- gional newspaper websites provided by representation groups, Rural Press, APN and now Mass Media Publicitas. Mass Media Publicitas website plans for better marketing (L-R) Standing: Charlton D’Silva (MMP), David Bowring (Albury Border Mail) Seated: Sheryl Eco (MMP), Emily Fletcher (MMP) Baldwin Technology has won a major order from Goss Japan to supply the Shenzhen Press Group (known as Shen- zhen Daily) with IMPACTTM blanket cleaning and SD-C spray dampening systems, which are to be fitted to a new double width Goss News Liner press later in the year. The or- der is the first from a Chinese newspaper for IMPACTTM. "This is a highly signifi- cant order for Baldwin in China as it takes a very suc- cessful and well established product into a completely new market," says Hajime Koyama, newspaper sales director at Baldwin Japan. "With the growth in the Chi- nese newspaper market we anticipate that this will be the first of several or- ders for IMPACTTM within this sector. Push into China