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Panpa Bulletin : July 2006
RECRUITMENT July 2006 PANPA BULLETIN | 37 ration Y ferent from their life. work ethics. sooner in their career than ever before. Offering benefits and cre- ating a work environment that is appealing to members of each generation can help meet these goals. Paul Summers is Managing Director, VerVa Media recruitment. eSSentIalS > Silence. Silence. Silence. If you don’t let employees know what is happening, they’ll get the wrong answers from the people who think they know. In the age of information, people want to know what is going on. Keep everyone in the light and not the darkness – even when there isn’t anything to tell them. >Site education as opposed to Site evacuation. Staff education is more than the small dressing on large wounds. It can revamp, re-energise and without the employee knowing, allow them to re evaluate themselves in a position sense of the organisation. used in the trojan horse sense, it’s an excellent tool for retention. >the Intelligent Beer o’Clock. there must be some social gel in the organisation to enable employee downloading through to knowledge sharing. Without this the employee can feel alienated. this function can build an invaluable bridge to the work/ life balance. for the fambition/ Baby Boomer employee – this could include family members – i.e. a staff picnic day. for the Generation Y employee – this could be considered as a social gathering of employees at the local pub. Research in Christchurch, New Zealand, has shown that young men discount journalism as a career because they do not identify with the men and wom- en they observe in it. Yvonne Densem, a course leader, broadcast journalism, at the New Zealand Broadcasting School, Christchurch, reported this finding in an article - Where have all the young men gone? Gender imbalance in tertiary journalism courses - in the latest April issue of the Pacific Journal- ism Review. Tertiary journalism courses in New Zealand currently offer ap- proximately 260 students a year the opportunity to study for di- plomas and degrees as prepara- tion for a career in the news me- dia. Most applicants are female and in some cases the ratio has been as high as seven females to one male. The study used by Densem used both qualitative and quan- titative research among stu- dents at secondary school and surveyed tertiary mass com- munication and radio and tel- evision students. The research used focus groups, interviews, observations and discussion and then sampling and surveys to test how reliable the percep- tions were. "Most young students making career decisions seem to be bas- ing their view of journalism on television news they see," said Densem. "Perception is their re- ality and many young men are turned off journalism by their perceptions. "Participants in this study generally consider journalists to be intelligent, sometimes in- sensitive, good-looking young women and older men, who wear suits, look the same as each other and offer mostly bad news in a serious and formatted way. "To them, this is not 'cool' and certainly not the way young men want to be. "Most respondents to the questionnaire believe a career in journalism could be inter- esting, but many also believe it would be serious, difficult and not much fun." Densem found a prevalent belief that journalism required academically inclined people, which many males do not be- lieve they are. Participants, par- ticularly males, believe much news coverage is lightweight and therefore not a male domain. These aspects, Densem said, are off-putting to many young men, who crave excitement, want to push boundaries, have fun, and be 'cool' and 'blokey'. Most believe a career in journal- ism would not fulfill this wish list. "Young men do not want to be contained within a prescribed format, which is their view of journalism," said Densem. She found that some males appear turned off journalism by the belief good looks are re- quired for it. They find some- thing risky and unappealing about men being 'out there'. Male students want to be 'blokey', staunch and one of the boys and these are not qualities they ascribe to male journalists they see standing straight on screen, wearing a collar and tie, speaking earnestly about issues students might not care about. Students are unsure of exactly what journalism is and want some clearly defined grounds on which to decide whether it is right for them. Most respond- ents (55 per cent) do not know whether journalists are well paid or not. Densem found that those considering journal- ism are not doing so for the money, nor are those not pur- suing the career dismissing it because of perceptions of journalists' salaries. But they do want to be able to pay their bills. While young men want a 'cool' and 'blokey' career that does not constrict them, they do not want it to involve unre- liable hours or moving cities. "They scorn conformity," said Densem, "yet don't want to be 'out there'. They want to fit in, yet admire men who do not. Though they take their ca- reer choice seriously, boys just want to have fun -- which is the basis on which many rule out journalism." Journalism not a job for the boys research in new Zealand shows men in the media aren’t a role model attracting a younger generation of journalists writes Warren Page. Participants in this study generally consider journalists to be intelligent, sometimes insensitive, good-looking young women and older men, who wear suits . . . and offer mostly bad news in a serious and formatted way.