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Panpa Bulletin : July 2006
8 | PANPA BULLETIN July 2006 The over-the-counter price of Mel- bourne's Age has been increased by 20 cents, hiking the weekday charge to $1.40 and $2.20 on Saturdays. The Sunday Age goes up to $1.70. The overall increase of $1.40 pushes up the cost for seven-day retail buyers to $10.90 a week. An interesting strategy has been adopted by Fairfax's Victorian man- agement to protect the broadsheet flagship's high subscription base and to minimise any adverse affect the rise might have on sales. Regular readers who have the paper home delivered have been exempted from the increases. They will continue to pay only $6.25 a week ($325 annually) on a 52-week agreement -- a saving of up to 43 per cent off the newsstand price. Announcing the immediate in- crease in its Saturday issue of July 1, The Age said it was always reluctant to put up its cover price but was having to meet "increased production and distribution costs." It was the first increase in four years for the weekday and Saturday issues and six years for The Sunday Age (when 10 cent hikes were imposed). "We will continue to deliver to our readers the highest quality journal- ism, which has seen The Age win more than 50 awards for editorial excellence in the past 12 months, the world's most prestigious print quality award, increased value including special col- our sections and magazines, as well as carrying Victoria's most comprehen- sive advertising listings in print and online," readers were told. The relative long periods of price stability, together with editorial im- provements, have been major factors in pushing up the circulation of The Age. The most recent officially audited figures showed a 2.5 per cent increase in weekday sales (to 197,600), 0.8 per cent on Saturdays (to 300,500) and 5.2 per cent on Sundays (to 207,100). The Age's rival, News Limited's Her- ald Sun, Australia's top-selling daily, increased its cover charge by ten cents to $1.10 in March. Frank Kelett Australia remains the world leader in news- paper recycling, reaching a new peak of 75.4 per cent recovery of all newsprint consumed in 2005, according to statistics released by the Publishers National Environment Bureau (PNEB). By comparison, the 2005 newspaper recovery rate for the United States of America, produced by the US Paper Industry Association Council, whose members include the American Forests and Paper Association and the Newspaper Asso- ciation of America was 69.9 per cent. The Australian statistics are prepared for the PNEB by the News Limited Environmental Sec- retariat which has been tracking newspaper re- covery rates for the bureau since 1990. Recovery of old newspapers rose by three per cent over 2004 (574,976 to 592,485 tonnes), out- stripping consumption of newsprint which rose 1.8 per cent (785,938 tonnes in 2005). "This is an outstanding result for Australian local kerbside recycling systems which are the world's best in terms of participation and yield, backed by publishers making sure that all press waste and returns goes to recycling instead of landfill," said Frank Kelett, PNEB Executive Di- rector. "Australia's newsprint producer, Norske Skog Australasia, supports the market for old newspa- pers by purchasing 100,000 tonnes of old news- paper, as well as 60,000 tonnes of old magazines, for de-inking to go into news newsprint. "The company has just finished a $130 mil- lion upgrade to its paper-making mill at Albury and this included the expansion of the de-inking plant to accept another 20,000 tonnes giving a total capacity of 185,000 tonnes of old newspa- pers and magazines each year. "This means Australian-made newsprint con- tains an average of 30 per cent recycled fibre mixed with raw wood pulp made from excess materials after plantations have been harvested for the timber and construction industry. Forests are not 'destroyed' to make newsprint. "Research tells us that almost seven per cent of newspaper is lost to recycling through use in fire lighting, weed mats, paint-drop sheets and archiving so the actual amount recycled is more than 80 per cent." The State figures show Victoria again at the top with 80.8 per cent recovered newspaper followed closely by NSW on 79.4 then South Australia on 71.5 per cent. More information from frank Kelett (02) 9262 1164. email: email@example.com net: www.pneb.com.au Age hikes cover price but exempts subscribers Old news makes good again In a region where newspaper training has for long been a function of foreign aid, the Fiji Sun has decided it's a core activity too important to outsource. "That's especially so when all the out- side contractors have their own agendas," said acting CEO and editor-in-chief Rus- sell Hunter. "For example, we are routinely offered courses in HIV-AIDS reporting, conflict resolution reporting, good govern- ance reporting and so on. "Of course these are important issues. But they normally involve a trip for a couple of people to a workshop led by a senior jour- nalist from outside our region. But what we want are sustained courses on reporting." As a first step towards controlling its own training destiny, the Fiji Sun has hired former Herald-Sun senior writer and sub editor Kate Watson. Her mission is to pro- vide training for features writers and subs. "I wanted to come to Fiji for family reasons," said Watson. "But I was delighted when the Fiji Sun asked me to come on board and train its young, but very enthusi- astic team. It's refreshing to work with peo- ple who are so keen to learn and to develop their skills. ``Reporters in developing countries such as Fiji don't have many of the news gather- ing resources we take for granted in Aus- tralia, but they still manage to break stories and find plenty of news for each day's paper. Compared to the Herald Sun, the Fiji Sun is a very small newspaper but that just makes the training all the more personal." Within a month, Watson already had an impact on the paper, said Hunter. "And that's precisely what we were looking for," he said. "Training needs to improve the product and finally we're beginning to achieve that." Watson provides courses and on-the-job training for the features writers and subs while Hunter conducts a weekly session with the reporters. "We had a general elec- tion in May," he said, "and many of our reporters had never experienced one before. At the same time, we have plans for new developments within the paper and Kate's training and overall contribution is proving invaluable." The Fiji Sun won't abandon the issues- focused training workshops provided by aid donors. "But we intend to be very choosy," said Hunter. fiji Sun takes training inhouse