by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : June 2006
PROFILE Peter JuDD June 2006 PANPA BULLETIN | 49 Current position: Editor, Geelong Advertiser Responsibilities of current role: Chief cook and bottle washer of news and views for PANPA'S Newspaper of the Year. Previous position: Editor, Ballarat Courier. Outline your typical day: The usual editor's beat, papers, morning news con- ference, meetings, strategy, planning (very much part of the modern editor's standard survival kit), coffee on the quarter hour, too many emails, a tendency to circle the news- room in a clockwise direction, canvassing ideas for improve- ments to the paper and always working on more efficient ways to produce it with an emphasis on quality, then afternoon news conference and either a meal with the kids (late teens) or a community function. Period in the industry and career highlights: 25 years, but effectively edit- ing since my mid-20s. What is your greatest achievement to date? Certainly the paper's PANPA win rates highly, but also the Geelong Advertiser's transition from broadsheet to tabloid. What is the biggest challenge facing the industry in relation to your feld? Staying in touch with a read- ership that has an insatiable appetite for information tailored to their lifestyle. Time is our im- mediate competitor and we must not waste our readers' time. They require news and information that enriches their lives. How have newspapers changed since you started in the industry? The industry has become far more strategic, more proactive and responsive to the needs of readers. What aspect do you enjoy most about the industry? The challenge of gathering meaningful news and the amaz- ing platform our newspapers give creative people for the execution of their ideas. Newspapers stimu- late readers into action and our stories change their lives every day, mostly for the better. What ingredients make up a successful news management? The development of staff into leadership roles and a commit- ment to challenging the stand- ards you set each day. Central to our thinking must be the expectations of the reader for quality, accurate and balanced journalism. Name fve things that make a great newspaper. The following five key ques- tions are pinned on the Geelong Advertiser newsroom noticeboard. A great newspaper is defined by how it presents the news. This is our response to that challenge. 1. Does the story evoke an emotional response from a reader? If not, how can I present it in a way that connects with the reader? 2. Does the package promote the key market difference as a local newspaper? If not, how can I bet- ter present the news from a local standpoint? 3. Does the story/picture com- municate with instant clarity? If not, how can I simplify the mes- sage? 4. Does the story have a human face? How can I write the news so that it has compelling human interest? 5.Would the story/picture/treat- ment excite readers to share it with others? If not, what is missing? What is unique about your publication? Staying unique is a daily propo- sition. So far, this year the Geelong Advertiser is the only Australian newspaper to have published 3D images. This was a major activity in April, culminating in a reader-gen- erated 3D photo album lift-out. What work-related moment would you like to be able to forget? I tend to be forgetful anyway, so I've probably forgotten. What do you do to relax? I play piano and guitar. The last CD you bought was ? Bernard Fanning The current book you are reading? The Dummy's Guide to C++ Who do you admire most? News Ltd regionaleditors -- Bob Gordon(Gold Coast Bulletin), ScottThompson(CairnsPost)and Michael Carroll(TownsvilleBulletin) -- who are absolute pacesetters in editorialinnovation. Favourite holiday destination and why? Vietnam. Fabulous food and people. Favourite TV show? House Do you have any pets? No Who inspires you? No one person. I find inspira- tion in small and big things, but especially challenging ideas. In one year’s time, what do you hope to have achieved? A much closer connection between readers and the news- paper; more interactivity through new technology and more par- ticipation. If you were given an unlimited budget, what is the frst thing you’d do to improve your paper? The thought is paralysing. Maybe not. Attract metro staff by matching their salaries. Seeing the big picture Peter Judd Editor Geelong advertiser