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Panpa Bulletin : June 2006
42 | PANPA BULLETIN June 2006 PRODUCTION A new piece of software can help publishers manage images across all media types simply and cost-effectively. As web-based readership increases, the problem facing those in the printing industry is to try and find a way to ensure their images can be used in print as well as on the Internet. Now a Danish e-business soft- ware developer, Yahwah.com, has done just that with the eRez suite of integrated products. YaWah's eRez imaging server software enables clients to share, organise, and create dynamic images for any use and have online users examine details of high resolution images. The software simplifies im- age management across all media types, as well as taking advantage of the some of the vast opportunities offered by the Internet, such as customer interaction. It allows users to get the look and feel of a printed product with the speed and immediacy of Internet delivery, while at the same time helping publishers to simplify image management and improve the bottom line. The system comprises the eRez Imaging Server, FSI Viewer and FSI Pages, and is based on single-source dynamic imaging, a concept that eliminates the need for manual repurposing of images for different media such as print or web, and different colour requirements. Using a single source imaging server, such as the eRez Imaging Server, publishers need only store a single master image for all publishing needs. Whenever an image is required for publica- tion, in print or on the Internet, the eRez Imaging Server dynam- ically generates variations of the master image in different for- mats, dimensions, resolutions and colour profiles as required - and in real time. This of course saves time and money, increases productivity and decreases the risk of error normally associated with man- ual handling. The FSIViewer module (based on Macromedia Flash) can be easily integrated into any exist- ing website and supports zoom- able images on the web, allow- ing website visitors to zoom in and take a closer look at their information, such as pages or photographs, either in 2D or 3D. Any image, no matter how large, can be viewed in minute detail and from different viewing angles regardless of connection speed. So, even users of dial-up connection can enjoy these fea- tures with relative speed. The third component of this impressive suite is the FSI Pages module, again designed to en- hance the online experience of visitors to your website. FSI Pages offers one of the fastest and easi- est ways of publishing digital col- lections of images, or multi-page documents,suchas newspaperor magazine editions. Virtual books can be presented to consumers like a printed book, complete with ultra-realistic page-turning one software package to suit both printing and web-based publications can not only make things simpler, but save money and time Easy does it with new Any image, no matter how large, can be viewed in minute detail and from different viewing angles regardless of connection speed. So, even users of dial-up connection can enjoy these features with relative speed lowed by the 'no software is good software' initiative with its web- based delivery solution. A web-based solution means that the software works over the internet in a web browser. Unlike its major competitor, which uses a number of applications installed on a desktop computer, Web- SEND is not bound to a particular computer. This means that any number of users can be logged into WebSEND creating, sending or tracking jobs -- from home or work -- without the heavy licens- ing fees or limitations imposed by a software company. Web-based also means central- ised, which in turn means fast. When a job is uploaded it is, for all intents and purposes 'there'. It just needs to be tested before the publisher can download it. Using a sophisticated PDF validation engine from the re- nowned German company, Dal- im, WebSEND can de-construct and re-construct PDF's, correct postscript errors, correct colour and fix many other common and uncommon problems we all face when creating artwork. Working closely with Dalim programmers to expand and enhance their application, WebSEND enables publishers to create their own specific requirements and have files tested against them. Any system that calls itself 'ad- vanced' ought to have some no- tion of integration with other sys- tems and this is where WebSEND excels, integrating at both the sender (advertiser) and receiver (publisher) ends. WebSEND has successfully in- tegrated with a large number of template-based artwork generat- ing systems for years, including Ad Lizard, Ad Rover, D'nA, Mar- tian Logic, and Publicis Fast Art. Publicis Fast Art have been ex- tremely pleased. "PFA exclusively use WebSEND because it offers us a total back end delivery solu- tion and provides us with a cost effective but more importantly a safe and secure environment for our clients. WebSEND is the best service of its kind in this country" said PFA Director Craig Gardner. "WebSEND's API allows any- one to integrate delivery and file-checking into their own sys- tem" said WebSEND CEO Peter Lamont. "Artwork systems need specification information at a programmatic level and we have always made this available for free. "We spend a lot of time with people up front to ensure their files will always be error-free. Delivery using WebSEND's API is transparent -- they own their cli- ent relationship". Integration works both ways and this is evidenced by the recent integration with Fairfax. Heralded as a world first, the integration al- lows WebSEND customers to 'see' into the Fairfax booking system to get booking information such as booked size and checks material uploaded against this size, giving visual checks along the way. This process signals the end of incor- rectly sized advertising mate- rial being sent to the newspapers, probably the biggest production problem publishers continue to face. "I believe the unique in- tegration of these technologies provides the end user with one of the most advanced advertising delivery systems available in the world today." said Damian Man- sour, Group Advertising Prepress Manager for Fairfax. WebSEND releases new generation software New business in the news business 37th PANPA Annual Conference & Exhibition Conrad Jupiters, Gold Coast 28 – 30 august 2006