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Panpa Bulletin : June 2006
READERSHIP FIGURES News Ltd's Darwin based Sunday Territorian - was steady. One of the best perform- ances was turned in by Syd- ney's Daily Telegraph. It re- corded a 2.1 per cent growth on weekdays, and a 6.3 per cent jump on Saturday. The Sunday Telegraph showed a slight decline. Fairfax's broadsheet flag- ship, The Sydney Morning Herald, dropped 1000 week- day readers (to 879,000) and fell 12,000 on Saturdays to 1.199 million. In Victoria, all editions of News Limited's top-selling Herald Sun lost readers, with the Sunday Herald Sun falling three per cent. The Age lost weekday readers, but gained on Saturday and Sunday. The mastheads in Brisbane and Adelaide were down across the board while in the ACT, The Canberra Times rose in all three market seg- ments. Against a Monday-to-Friday rise of 9000 readers to 598,000, The West Australian continued to shed Saturday readers, the loss of 2000 taking it down to 983,000. Overall, News Limited's newspapers achieved a new readership level of 10.06 million (out of the 11.84 million a week), topping 10 million for the first time since the current surveys were introduced in 1983. Both of the major groups were able to point to improved per- formances by the publications they run in the larger provincial centres. In Queensland, three News Limited titles - The Townsville Bulletin, the Gold Coast Bulletin and The Cairns Post - showed strong growth, their Monday-to- Friday readership rising by 9.5 per cent, 7.4 per cent and 6.1 re- spectively. In Tasmania, The Mercury was up 6.6 per cent Monday to Friday and4.0per cent onSaturday. In NSW, Fairfax's Illawarra Mer- cury and The Newcastle Herald posted good weekday and Sat- urday gains. The progress of the Mercury was particularly impressive -- up 20 per cent (to 126,000 readers) on Saturdays and 13.8 per cent on weekdays. Tumbling circulation for Fairfax New Zealand's na- tionally circulated weekly tabloid New Zealand Truth & TV Extra does not mean the threat of closure. The latest New Zealand Audit Bureau of Circulations figures show Truth's average net circu- lation has fallen 20.7 per cent to 13,150 for the year to the end of March, 2006. Such a fall is part of a long-term trend. Truth has lost 29.6 per cent or 5,521 copies since the end of March two years ago. Fairfax New Zealand recently closed its tabloid racing news- paper Friday Flash, citing long- term falling circulation (a fall of 13.3 per cent for the year in the latest figures) and practicalities of producing a specialist publi- cation on very tight time-frame and national distribution to a small market. The company's chief operat- ing officer and editor-in-chief Peter O'Hara told the PANPA Bulletin that Truth was in a dif- ferent situation than was the case for Friday Flash. "Truth makes money and Friday Flash did not, so there are good reasons for keeping it (Truth) going," O'Hara said. "There is certainly no thought of closing it (Truth) at the mo- ment. If anything we might need to look at how we re-market it or add some different dimension," O'Hara said. Daily newspaper audited an- nual net circulations show a generally stable result for daily newspapers, especially for those under 25,000 where the change is barely discernable. The biggest change for the higher circulation newspapers is a 6.8 per cent fall to 28,037 for the Hastings-based Hawkes' Bay Today. All three Sunday newspapers showed falls in their volatile market. The biggest percent- age fall was suffered by relative newcomer APN New Zealand's Herald on Sunday which expe- rienced an 8.1 per cent drop to 93,193. But even with that result the Herald on Sunday is nipping at the heels of its Fairfax New Zealand's rivals. The Sunday News was down 5.7 per cent to 95,546 and the Sunday Star-Times 1.3 per cent to 200,991. Circulation drop not a death knell Warren Page, looks at the latest new Zealand circulation fgures which show drops across most publications. Readership fgures Daily Press Over 25,000 Av. Nett Circ Av Nett Circ as% 31/3/06 31/3/05 The Dominion Post 98,251 98,232 0.0 Hawke’s Bay Today 28,037 30,073 -6.8 The New Zealand Herald 200,309 204,549 -2.1 Otago Daily Times 43,246 44,928 3.7 The Press 92,465 92,458 0.0 The Southland Times 29,571 29,567 0.0 Taranaki Daily News 26,506 26,754 - 0.9 Waikato Times 41,083 41,017 + 0.2 Daily Press Under 25,000 Ashburton Guardian 5,529 5,460 +1.3 Bay of Plenty Times 24,038 23,919 + 0.5 The Daily Post 12,056 12,063 - 0.1 The Gisborne Herald 8,586 8,631 - 0.5 Manawatu Standard 20,578 20,576 0.0 The Nelson Mail 18,445 18,437 0.0 The Northern Advocate 14,987 14,890 0.0 The Oamaru Mail 3,517 3,561 - 1.2 The Timaru Herald 14,114 4,335 - 1.5 Wairarapa Times-Age 7,698 7,664 + 0.4 Wanganui Chronicle 12,486 12,652 - 1.3 Weekly Press Friday Flash 6,905 7,966 - 13.3 Herald on Sunday 93,193 101,355 - 8.1 The Independent Business Weekly 8,640 9,305 - 7.1 The National Business Review 12,594 13,059 - 3.6 New Zealand Truth &TV Extra 13,150 16,590 - 20.7 Sunday News 95,546 101,279 - 5.7 Sunday Star-Times 200,991 203,647 - 1.3 Monday to Friday Press More… NZ-Truth 3 The Marlborough Express 10,371 10,362 + 0.1 34 | PANPA BULLETIN June 2006