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Panpa Bulletin : May 2006
MaRKETING A deal which News Limited has struck with a major Aus- tralian coffee shop chain has given the publisher nearly 300 additional outlets through which it hopes to build a stronger and more consistent base of casual buyers for its newspapers. Struck with Gloria Jean's Coffees, whose cafes service nearly one million customers a week, the deal reflects cur- rent marketing philosophy that newspapers need to be more widely available at re- tail outlets other than newsa- gents. Coffee shops and newspa- pers are an ideal tie-up and News Limited has secured the backing of the Australian Newsagents Federation for its latest move. Newsagents will supply the Gloria Jean's Coffee houses within their territories, shar- ing the commission on sales on the same basis as they do currently with other sub- agents such a petrol service stations, convenience stores and supermarkets. "We support this because it ensures newsagents will con- tinue to play a pivotal role in the newspaper supply chain," said the CEO of the ANF, Mrs Rayma (correct) Creswell. "This provides the majority of newsagents with opportu- nities for growth in their over- all sales. It's about meeting consumer needs, re-acting to consumer trends and ensur- ing that we maintain involve- ment and grow our businesses -- businesses we rely upon as a cornerstone to long-term, sustainability." Copies of Sydney's The Dai- ly Telegraph and The Austral- ian began selling in the Glo- ria Jean's 120 coffee shops in mid-April; sales at more than 170 other shops outside of NSW will be phased in over the next six months. Victoria's Herald Sun and Queensland's The Courier-Mail will be the main beneficiaries. Some re- gional publications stand to gain sales. By involving the newsa- gents and maintaining stand- ard retail cover prices, News Limited has avoided much of the criticism leveled at John Fairfax Holdings, over the deal it struck with Starbucks coffee outlets. Under that arrangement, copies of The Sydney Morning Herald and The Age were sold at heavily discounted prices when pur- chased with a drink. News Limited circulation director Mark Webster said the goal behind the team-up with Gloria Jean's Coffees was to make newspapers more ac- cessible to consumers and to give readers and coffee drink- ers what they wanted. "Re- cent consumer research has identified that the growing number of Australian coffee drinkers are significant news- paper buyers and that, at the same time, drinking coffee while reading the newspaper is a habitual pleasure. It is a formidable combination. "We expect to increase impulse sales by encourag- ing new readers to give our newspapers a go whilst also increasing the frequency of sales to existing casual read- ers." Paper and cuppa a perfect match May 2006 PaNPa bULLETIN | 49 Gathering and stitching with the UniDrum is striking a new note in the production of stitched printwork. In rhythm with the times: low indi- vidual copy costs, also with smaller or mid-sized circulations, plus short changeover times with UniServer. A masterpiece: state-of-the- art rotary technology for a high net performance. Virtuoso: pro- cessing samples, cards, MemoSticks with no drop in speed. A simple melody: practice made perfect for easy operating. In har- mony with the downstream process: top trimming quality thanks to an individual shear cut with the SNT-U compact trimming drum. Ferag. Performance, Progress, Value. UniDrum UniServer Virtuoso technology for more net performance in gathering-stitching FERAG AUSTRALIA PTY. LTD. A WRH WALTER REIST HOLDING AG COMPANY SYDNEY OFFICE ALEXANDRIA, NSW 2015, PHONE +61 2 8337 9777, www.ferag-australia.com MELBOURNE OFFICE DINGLEY VILLAGE, VIC 3172, PHONE +61 3 9551 3988 By Jack Beverley