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Panpa Bulletin : May 2006
46 | PaNPa bULLETIN May 2006 PRODUCTION Cox goes with WebSpeed COX Newspapsers Inc, like most newspaper companies in the US, is striving to further leverage their stronghold in news by expanding their reach into multiple distri- bution channels. Their choice is DTI's web content management solution WebSpeed. "The scalability of the system and experience in handling large volumes of newspaper content and feeds, the adapta- bility in handling other types of content, as well as, the ability to feed multiple devices, pdas, cell phones etc. are key reasons it was selected," said John Reetz, general manager of COXnet. WebSpeed combines DTI's Liq- uid Media integration platform with a web publishing toolset from Escenic of Oslo, Norway. "In addition to DTI, we spent a lot of time with Escenic top management, and are confi- dent that this is a choice that will provide the best possible content management solution for Cox papers," said Leon Lev- itt, vice president of digital me- dia for Cox Newspapers. "They understand the newspaper business, and they are anx- ious for a close, mutually ben- eficial relationship with Cox. Integration with print was also a major factor. Cox uses DTI publishing solutions for edito- rial and advertising throughout its newspapers. By standardis- ing on WebSpeed, they will be able to capitalise on the com- mon architecture for greater synergy between print and on- line content. Content will flow easily from one system to the other while maintaining rela- tional links. Cox Newspapers produc- es 17 daily and 25 non-daily newspapers. The company also operates direct mail busi- nesses, distributes classi- fied advertising publications, customised newsletters and owns one-third of a news- print manufacturing business. "DTI and Cox have been strong development partners through the years, and have a history that spans more than a decade of working closely together on significant pagination projects for editorial and advertising," said Reetz. "Adding Escenic to the relationship brings us new Web capabilities, and new op- portunities for delivery of dig- ital data," "Cox Newspapers is a valu- able partner for DTI, and has been very influential in the evolution of our technology. They have been a leader in implementing unified pub- lishing solutions for print throughout their newspapers," said DTI CEO Don Oldham. While the first newspaper to install WebSpeed has yet to be decided upon, Cox plans to complete several installations before the end of the year. WEBSPEED is an integral part of the Liquid Media publishing suite from Digital Technology In- ternational, recently completed. Other elements are NewsSpeed 6, AdSpeed 6, and ClassSpeed 6, all running on the Caché multi- dimensional database. The suite enables what DTI CEO Don Oldham describes as the Liquid Publishing model. "The thirst for news is not declin- ing, it is changing," he said. "The need for advertisers to reach customers is not declining -- it is changing. And it is changing in ways that do not favour print- only media. "Liquid news flows wherever readers are -- reading newspa- pers, browsing online, using mo- bile devices, or whatever is next -- and assumes the appropriate format. Liquid advertising flows where advertisers need it to, to reach their required audiences. It gets to where the customers are, in print, online, podcasting, etc. It encompasses everything from the ad orders to the ad content to the ad delivery, linking them all together with patented technol- ogy to deliver optimum results." The evolution of this plat- form has taken several years, and has reached maturity with the two most recent innovations advanced web publishing and the availability of the applica- tions on the Caché database. WebSpeed is the latest solution to be added to the suite. There are two parts to DTI's WebSpeed solution: the client application, and the content management database. The WebSpeed client appli- cation consists of the tools the designers and editors use to create dynamic web page tem- plates and manage the pres- entation of the content. DTI tapped Norwegian technology company Escenic for a toolset that was designed for news me- dia, and had already been in- stalled at over 250 news sites. The Caché database supporting DTI s NewsSpeed and WebSpeed is the foundation for the synergy between print and web content. Editors can manage the break- ing news and frequent updates expected of a news portal, with web specific functionality, but without having to move con- tent between disparate systems. Helping the media become liquid fairfaxpphotos