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Panpa Bulletin : May 2006
36 | PaNPa bULLETIN May 2006 CONTENT Significant improvements in the weekday and Saturday perform- ance of Fairfax's broadsheet flag- ship dailies in Melbourne and Sydney, where New Limited's tabloid The Daily Telegraph also strongly increased its sales, are the highlights of the latest cir- culation figures released for Australia's major newspapers. The data, based on publishers' state- ments and released by the Audit Bureau of Circulations, cover the six months to March 31. Results from across the country were very mixed. with only four of the twelve major dailies recording year-on-year Monday-to-Friday growth : The Austral- ian Financial Review, The Sydney Morn- ing Herald and The Age, with The Tel- egraph leading the field with the highest number of copies added -- 6690(1.8%). The Telegraph's new total of 388,686 increases its lead over its Fairfax rival To just under 177,000 copies a day, an additional extra 5590 copies a day com- pared to the prior year. Over the three market segments -- weekdays, Saturdays and Sundays -- 23 of the 38 major publications recorded declines. But, thanks to the turn round in the previously sluggish weekday market in NSW and the gains by The Age, the indus- try in Australia continues to perform bet- ter than most mature overseas markets. Overall, year-on-year weekday sales declined only marginally by 0.03 per cent -- an average of 728 copies a day. The Age added 4800 copies (+2.9%) and the SMH 1,100 copies (0.5%). Sales of The Australian Financial Review rose by 565 to 85,537. The largest decline was registered by Melbourne's Herald Sun, which shed 4,500 copies (-0.8%). Part of the fall in the sale of the country's top-selling daily is attributable to the 10 cent cover price hike introduced in the last weeks of the ABC accounting period. News Limit- ed's national flagship, The Australian, dropped 1,541. The year-on-year comparison of the total Saturday market shows a decline of 17,169 copies (-0.56%). The Herald Sun, which did not increase its weekend cov- er price, is one of the four publications which scored a rise. Its sale rose by 500 copies to 521,500. The largest increase in this segment (in copies and percentage gain) was made by The Sydney Morning Herald (5327/ +1.48%). The Age's new total of 300,500 was reached by a sales lift of 2400 (+0.81%). Circulation of The Telegraph in Syd- ney went up by 3941 (1.1%) Brisbane's Courier-Mail had the larg- est decline in copies (-10,905) and the AFR the highest percentage variation (-4.27%). The Weekend Australian was down 3303 copies (-1.1%) The big surprise in the Sunday mar- ket was the 31,487 decrease in the sale of Sydney's top-selling The Sunday Tel- egraph (-4.3%). That was the major factor in the seg- ment showing an across-the-board loss of 27,057 copies per day average (- 0.78%). Only four of the 11 publications re- corded growth: the Sunday Herald Sun, the Sunday Tasmanian, Fairfax' Sun- Herald in Sydney and The Sunday Age. In its commentary on the figures, News Limited said the sharp decline in The Sunday Telegraph's sales "was due almost entirely to a substantial givea- way of its rival The Sun-Herald, which lifted sales only 2548 copies over the same period." The commentary pointed out that, Cross-media communication with the public K Thanks to the turn round in the previously sluggish weekday market in NSW and the gains by The age, the industry in australia continues to perform better than most mature overseas markets. Metropolitan Circulation Figures Circ to Circ to Change 31/03/06 31/03/05 as % NaTIONaL australian 130,758 132,300 -1.2 W’end aus 289,949 293,252 -1.1 Fin Review 85,537 84,972 +0.7 F.Review (Sat) 85,392 89,199 -4.3 NSW Daily Tele 388,686 381,996 +1.8 Daily Tele(Sat) 347,889 343,948 +1.1 Sunday Telegraph 698,779 730,266 -4.3 SMH 211,700 210,600 +0.5 SMH (Sat) 365,500 360,173 +1.5 Sun-Herald 520,600 518,052 +0.5 VICTORIa Herald Sun 545,000 549,500 -0.8 Herald Sun (Sat) 521,500 521,000 +0.1 Sun Herald Sun 620,000 613,000 +1.1 The age 197,600 192,800 +2.5 The age (Sat) 300,500 298,100 +0.8 Sunday age 207,100 196,900 +5.2 QLD Courier-Mail 206,562 207,983 -0.7 Courier-Mail (Sat) 322,470 333,375 -3.3 Sunday Mail 608,192 614,621 -1.0 Wa West australian 203,972 205,098 -0.5 West aust (Sat) 372,013 375,721 -1.0 Sunday Times 350,000 354,000 -1.1 aCT Canberra Times 36,226 37,182 -2.6 Can. Times (Sat) 67,734 69,872 -3.1 Can. Times (Sun) 36,708 37,836 -3.0 Sa advertiser 196,708 200,154 -1.7 advertiser (Sat) 269,979 274,282 -1.6 Sunday Mail 326,823 331,692 -1.5 NT NT News 21,340 21,983 -2.9 NT News (Sat) 31,504 31,664 -0.5 Sun. Territorian 23,728 24,298 -2.3 TaSMaNIa Mercury 48,670 48,919 -0.5 Mercury (Sat 63,584 64,597 -1.6 Sun Examine 44,128 44,402 -0.6 Sun Tasmanian 61,544 60,720 +1.4 Ends Metro/National table the results are mixed with but with a few highlights. Jack Beverley analyses the latest circulation fgures