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Panpa Bulletin : May 2006
PANPA Bright Ideas lunch Day two of the PanPa ad foruM and it was the delegates turn to share some ideas. our judges on the day thought the following contributions were outstanding in terms of results achieved. 28 | PaNPa bULLETIN May 2006 Bright idea 1# “How to turn spasmodic/irregular advertisers into regulars” The Chronicle – Toowoomba (circulation 30,000) Submitted by Advertising Manager, Deborah Hanfeld (07 46909310) debh@thechronicle. com.au “an editorial weekly special featured the history and development of toowoomba and the Darling Downs. We sold $ 89 per week packages to 30 “Sponsors” for 30 weeks. they received recognition on the editorial page each week and a small ad. at the end of 30 weeks a book was published with all 30 pages of editorial plus a full page ad from each sponsor.” the resul: $80,000 revenue and an editorial which was popular with readers. Schools also loved the published book. Bright idea 2# “Increasing circulation by tapping into the tourism market” The Courier, Ballarat Submitted by features manager, Maree Stevenson – Chamings (03 53 201200) email@example.com “there is a lucrative tourism market in nearby Sovereign hill - a gold mining town with visitors from Ballarat, interstate and overseas. We approached Sovereign hill with the idea of the frst 200 tourists receiving a copy of the day’s publication of the Courier but covered with a wrap around - historic in nature. our designers and journo’s studied previous editions of the Courier and wrote the editorial relevant to the 1850’s. With the design our reps sold advertising for 12 months with all ads being designed in an old fashioned style. the result:: a boost of 1200 pager in circulation per week plus advertising revenue as an added bonus for the project. Bright idea 3# “Raising our ‘generosity’ profle by partnering with Red Cross” Naracoorte Herald (circ 3300) Submitted by Manager, Sue Waite ( 08 87622555) firstname.lastname@example.org “We wanted to raise our generosity profle in the community by actively supporting a high profle organisation. red Cross’ local reps were pleading for assistance in our local area to raise their profle. We advertised 15 x 32 weeks leader in the newspaper - then hit the phones and face to face walking down the street. ads to support red Cross were sold to local businesses for $4.65 to $6 including colour. the result: $2000 revenue, half of which was donated to red Cross as a donation – and a lot of goodwill in the community SUPPORT YOUR RED CROSS MARCH IS RED CROSS CALLING MONTH 16 -- NARACOORTE HERALD (www.naracoorteherald.com.au), THURSDAY MORNING, MARCH 23, 2006 8762 2030 0427 799 917 0428 854 118 8762 3500 Naracoorte 8762 2022 AQUA STEEL INDUSTRIES 8762 0550 8762 3600 Westley DiGiorgio Solicitors & Conveyancers SA & Victoria Southeast Motor Company 8762 2500 0438 624 200 Kelly's Men's & Boys Haircuts 8762 1450 Mar-lyn Book Exchange 0438 621 161 8762 0042 Magic Earth Health Foods 8762 2150 8762 1267 Tim Rowe Picture Framing Quality Art Supplies 8762 2804 8762 4045 8762 1867 8762 2155 Judiths Hairdressing Salon Naracoorte Hardware & Timber 8762 1114 D.S. & V.K. Sugars Cabinet Makers 8762 2594 8762 3566 NURSERY 8762 1955 Naracoorte & Penola Naracoorte Dry Cleaners Same day service 8762 1336 8762 3744 8762 2300 8762 1844 8762 3344 8762 2888 P S PROUD SERVICES 8762 3892 VIDEO INN 8762 2522 LOCAL Red Cross volunteers have hit the pavem ent and started kno cking on doors in support of this year's Red Cross Calling appeal. As the single largest Red Cross fundraising event of the year the money raised is used to provide vital services aimed at helping the commu- nity's vulnerable. Executive director of Aus- tralian Red Cross said Red Cross Calling represents a tradition of people caring for each other right in their own communities. "Generations of volunteers have worked on behalf of Red Cross Calling for over 50 years. This appeal is an enormous, heart warming effort on the part of many of thousands of people who make a huge difference each year". Local Red Cross secretary Barb Johnson said volunteers were currently door-knock- ing in Naracoorte and urged all residents to give their sup- port. "The support we get in Naracoorte is always really good. So far the support has been wonderful, it's unbe- lievably good." She said the Naracoorte branch keeps a percentage of the money raised here in Naracoorte while the rest is sent to Red Cross headquar- ters in Adelaide. Ms Symons said Red Cross Calling had become an institution in local communi- ties across SA. "We rely on the dedica- tion and hard work of branch members across the State to help make this program a success." Australian Red Cross is widely known for its local and international emergency aid and provides 13 ongoing community programs with the help of 1400 volunteers in SA. These programs include the Good Start Breakfast Club which provides nutri- tionally "at risk" school chil- dren with breakfast and com- munity transport which takes isolated or unable people to specialist appointments. "Many people may not realise that Red Cross in SA raises over 90 per cent of its operating income through fundraising activities -- such as Red Cross Calling and its commercial services. That's why this appeal is so criti- cally important," said Ms Sy- mons. Around 10,000 dedicated volunteer collectors in SA are visiting doorsteps across the state this month seeking to meet the 2006 SA target of $600,000. Nationally Red Cross needs to raise $8 million for the promotion. "By making a donation, people are helping people in their own community, be it the family next door or a young child they might pass on the street." Hectic time for busy Red Cross volunteers Red Cross Calling door knockers are branch sec- retary Barbara Johnson, president Pat Bourne and treasurer Daphne Burford. 8765 1093 bRIGHT IDEaS