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Panpa Bulletin : March 2006
a fighty proposition 58 | PaNPa bUlletiN March 2006 PeoPle little did Dunedin-based OtagoDailyTimes chief pho- tographer Stephen Jaquiery know what he was starting with a flash of wine-fuelled bravado at an Otago Museum staff function. The current Qantas Award Photographer of the year, Jaquiery heard museum director Shimrath Paul and museum development and planning officer Clare Wilson mention the museum was still looking for a major exhibition for the following year. Jaquiery im- mediately offered a project he was then working on once completed, to photograph the birds in Dun- edin city. Lots of meetings followed. The museum board approved and the newspaper was happy to be in- volved. The trouble was, Jacquiery had only four of the required birds pictured. The museum supplied him with a list of 78 different spe- cies. He had only five months to complete the project. That meant just over three different species to photograph per week.We are talk- ing about free-range birds, most of them shy, and some of them rare. Jaquiery was not a bird watcher or amateur ornithologist at the start of this project. As he was to tell Otago Daily Times readers in an article, he was really ignorant and had no idea of the diversity of bird life he now sees every day in the city. In the same story, Jac- quiery told of various adventures in the hunt for elusive birds, in- cluding absailing 50m down a cliff to photograph the tiny fairy prion sea bird. Care had to be taken in the village of Middlemarch during the singles ball weekend in how Jaquiery expressed interest in chasing birds, "especially when the bird I desired was a shag," he told readers. "They're a funny bunch at Middlemarch..." Jaquiery managed to complete the assignment. The result was the most popular exhibition Ota- go Museum had ever presented, ODT associate editor Barry Stew- art told the PANPA Bulletin. Origi- nally the show was to open in July and finish in early September last year, but such was the popular demand the exhibition kept be- ing extended to January 22. More than 81,000 people attended. The newspaper participated big-time, said Stewart. Each day, the newspaper ran a little profile and photograph of one of the 78 species to be found in the city and exhibition so that readers could collect them. The Otago Daily Times's News- papers In Education paper, Extra!, ran a special lift-out which had a summary of the exhibition and activities relating to identifying the birds. This was tied into con- tributions from the museum's ed- ucation programme. The lift-out was distributed at the exhibition. The newspaper also produced and printed a high-quality spi- ral-bound pocket field guide to Dunedin city birds including how to identify species, and where to find them. Stewart said, "We debated whether we would do a photo- graphic book but we decided in discussion a field guide might be more practical and a bit more user friendly ... The museum contrib- uted much of that detail. I edited and designed the book and put it together. That came out when the exhibition opened. The initial print run was 3,000. That sold [at NZ$19.95 each] and we printed another 3,000. At last count more than 4,600 had sold." adetailed caricature that VictoFerag Australia has announced the appoint- ment of Thomas Klumpp as Man- aging Director to succeed Markus Haefeli who will leave the com- pany end of March. "This has been a very successful and enjoyable chapter for myself and Ferag Australia but the time is right to move on," said Haefeli. "I would like to thank all my col- leagues, customers and friends in the industry for their support over the past few years. Their en- thusiasm and dedication is what makes working in the graphic arts so rewarding." Guido Steffen, CEO of WRH Marketing in Switzerland, said the company very much regretted Mr Haefeli's decision to leave but un- derstood his motivation to pursue other interests. "Markus has built Ferag Aus- tralia into a very stable, success- ful and recognised company," he said. "We are very thankful for his efforts and wish him well for his future." Thomas Klumpp will relocate from Zürich, Switzerland to Syd- ney to take up the position of Managing Director, commencing April 1, 2006. This will allow for a smooth transition to the new role over the coming months. Klumpp has been working for WRH Marketing -- the mother company of Ferag Australia -- for the past five years. In his corpo- rate role he was responsible for the worldwide trade-business of the group as well as a number of subsidiaries in several European countries like Italy, Spain and Po- land. "I am looking forward to these new challenges," said Klumpp. "To serve the important Austral- ian and New Zealand market and to further develop Ferag Australia is an exciting and motivating task." klumpp new Md at ferag Warren Page reports on how a moment of inspiration at a museum party turned into a successful partnership between a paper, a museum, and a city of birds.