by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : March 2006
eNews project takes mobile e-reading lead They have joined with Ifra and a number of top technology devel- opers in the area of mobile e-read- ing to form the eNews project. The eNews initiative will look at what opportunities there are for content providers, such as pub- lishers, in the emerging eNews value chain. With up and coming e-reading devices, several of which are being launched in the next couple of years, publishers will be presented with new business op- portunities, and opportunities to take the initiative. Ifra CEO Reiner Mittelbach said, "Together, the member companies will be exploring business oppor- tunities and technologies, tracking consumer behaviour and expecta- tions, exchanging experiences and building know-how. Newspaper publishers are in an excellent posi- tion to take advantage of this new market, and through the eNews initiative we aim to take the lead." One company that is taking part is the New York Times Company. Mike Patten, Managing Director Circulation Marketing at the New York Times, said it is important for the company to take part in the eNews initiative. "The newspaper industry needs to act collectively in order to be able to determine what our future should be in mo- bile e-reading -- together we carry a lot of weight," he said. Historically, it has been the de- velopers of electronic consumer devices who have aimed, not just to sell the technology, but also to control the consumers, the mar- ketplaces and the distribution. The current increase in mobile media channels offers content provid- ers new business opportunities as well as challenges. The eNews ini- tiative aims to provide publishers with know-how on business mod- els as well as process technology, thereby allowing them to make well-founded strategic decisions. Furthermore, by joining forces, the participants have an opportunity to act as a powerful lobby group vis-à-vis technology and service providers in the area of mobile e- reading. "The weight of the participating members means the group will be able to act as a significant lobby group.The project members are all top players in media convergence globally," said project leader Stig Nordqvist. The eNews project will run through 2008, during which time activities will include seminars, study tours and commissioning of consumer research. after years of reacting to developing technology, twenty of the world’s leading publishing houses have decided to be proactive. “the newspaper industry needs to act collectively in order to be able to determine what our future shouldbe. . .” iDigital Edition digital publish- ing format allows publishers to turn their PDFs into an on- line version of their publication, which doesn't require the reader to download any additional soft- ware. They simply go to the web- site, click on the electronic version and start browsing. iDigital Edition allows the reader to either browse through the magazine page by page, or use the table of contents, which is constantly available at the top of the page, to go to the page you want. The magazine is displayed two facing pages at a time, but the reader can choose to enlarge each page separately for ease of view- ing. To try and make the experi- ence as realistic as possible, they have even provided shadowing down the centre, to make it look like stapled pages opened wide. Hawaiian Style magazine has used the technology, and in par- ticular has used it to value add to their advertising. Some of the advertisements allow you to click on them and be automatically diverted to the client's website, while other advertisements have utilized flash programming to make moving adverts that catch the eye. iDigital Edition provide viewer information, so publishers can readily see how many people are reading the magazine, what they are reading and which advertisers seem to be getting the most visits as a result. When PANPA Bulletin looked at a couple of examples (Hawai- ian Style and Wedding Wishes), it is quickly apparent that this isn't a good way to read a magazine online. The only time an article is large enough to read is when you enlarge it with the provided tools, but the moment you move to another page you lose the en- largement. It also doesn't offer any of the extra information or media that we have come to expect from on-line publishing. The beauty of the magazine is that you can have an online pub- lication without having to hire extra staff or invest in expensive software. However, it is not men- tioned who will do the footwork in linking to the various advertise- ments. iDigital Edition believe the dig- ital editions are useful as a mar- keting and subscription promo- tion tool, while delivering added value to advertising clients. Prices for the service start from $1,000 US, with iDigital Edition inform- ing publishers they can make that money back by charging advertis- ers for the additional exposure. go online the easy way online publishing is now as simple as sending away your PDfs. Some of the advertisements allow you to click on them and be automatically diverted to the client’s website,