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Panpa Bulletin : March 2006
March 2006 PaNPa bUlletiN | 17 The Business, launched February 27 as a 32-page compact size lift-out in Auckland's The New Zealand Herald, will not seek to rival the daily newspaper's regular busi- ness pages. So says Karyn Scherer, editor of the new business full-colour publication. The prize-winning journalist and former associate editor of the daily's business pages, Business Herald, says she is still part of that team and would pass on news tips to the daily if she thought them to be "particularly juicy". Co-operation extends two ways, with The Business able to call upon specialist talents among staff of Business Herald and the daily's news and feature writers, photographers and graphic artists. The output of two dedicated writers, Rebecca Macfie and Christine Nikiel, working full- time with Scherer, is boosted by free-lancers and a big stable of New Zealand and overseas columnists and correspondents. The magazine also has the New Zealand rights to use up to four articles a week from the Lon- don-based The Economist. Asked by the PANPA Bulletin what would make content of The Business different from the daily's business news, Scherer said her magazine would not be so news-driven. "The magazine gives us the opportunity to take more time to look at the bigger picture," Scherer said. Scherer does not want her publication to be too confined to a niche but research showed a hunger for quality, in-depth commentary and analysis to suit the knowledgeable end of the business market. She also is working to have The Business attract and interest owners of small businesses. Why choose Monday for publication? "Particularly as a point of difference," said Scherer. "Also, it's the start of the working week and we are hop- ing it will sit on desks and coffee tables through the whole week." This fits Scherer's aim to make The Business become a busi- ness news agenda setter for the week. Commercial reasons also supported Monday publication as a lift-out included with the daily. The Business, she said. APN News & Media na- tional publishing chief execu- tive officer Ken Steinke, in his earlier announcement of the new publication, said it would be strategic, forward thinking and would get behind the news. The concept had been well researched among readers and advertisers. the battle for NZ biz fairfax nZ and aPn are now in direct competition for the minds and wallets of the new Zealand business community. Warren Page looks at the initial shots on the battle of the business weeklies. APN launches new business weekly FAIRFAX New Zealand has en- tered the weekly business news- paper market, following the purchase of the award-winning The Independent. Peter O'Hara, Fairfax New Zealand's editor-in- chief and chief operating officer, dismissed claims the deal was driven by rival APN's launch of The Business, a business news lift-out in Mondays' The New Zealand Herald. "We [Fairfax] have been looking for some three years for a suitable business publi- cation," said O'Hara. Fairfax put aside thoughts of starting their own weekly business publication when opportunity arose to buy The Independent and to keep the services of that newspaper's editor Jenni McManus. The purchase announce- ment by Fairfax New Zealand's chief executive officer Joan Withers, and subsequent com- ments by O'Hara emphasise the importance of McManus in the equation. Withers said McManus was rightly regard- ed as New Zealand's most au- thoritative investigative busi- ness journalist. Withers said that the current standing of The Independent would be the base from which to transition the newspaper into New Zealand's equivalent of the Australian Financial Re- view. A thorough review would seek to revitalise the newspa- per's layout, content and style with a new-look Independent due in the second quarter this year. When asked about what was meant by revitalising content, O'Hara pointed to McManus now being able to return to what she did best; being edi- tor, writer, and leading a team of investigative business re- porters. The focus would be on McManus and her team but McManus would also be able to pick and choose from Fairfax resources. These in- clude reports by the Business Day team, stories from the Australian Financial Review tailored for New Zealand busi- ness interests and Fairfax New Zealand's own internal news wire service. "Use of our Business Day people will be very much up to Jenni," O'Hara said. "If, say, there was a late-breaking sto- ry in Christchurch we would like Jenni to [feel free to] call the Business Day people in Christchurch for details." O'Hara said that Hickey, the new managing editor, busi- ness publishing, may be sent to Australia soon to help set up and co-ordinate business news reportage from The Australian Financial Review and other parent company business me- dia for The Independent. Fairfax NZ buys weekly business paper fairfax put aside thoughts of starting their own weekly business publication when opportunity arose to buy the independent