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Panpa Bulletin : February 2006
February 2006 PANPA BULLETIN | 11 WHEN newspaper advertising rises to an art form, advertising revenues also rise. That's why it is important to encourage good advertising design by giving the 'creatives' the recognition they deserve. The World Newspaper Advertising Conference and Expo, to be held in Paris, France, on February 23 to 24, will devote a session to some of the best award programs globally. The conference, organised by the World Association of News- papers, will examine the Europe- wide Creative Juice awards, the ATHENA awards in the United States, and will feature a report from South America on the im- pact of creative awards on adver- tising sales. The Creative Juice competi- tion aims to identify the best young creative minds in the Eu- ropean advertising industry and culminates in a 'Best Yet' final of more than a dozen teams from seven European countries. The Newspaper Association of Ameri- ca's ATHENA awards (Award To Honor Excellence in Newspaper Advertising) recognises the most outstanding advertising work in newspapers for the year and are designed to inspire marketers and advertisers. The session will also include a report from South America on the impact of creative awards on ad- vertising sales, by Geraldo Leite, Advertising Committee Director for the Brazilian Association of Newspapers. Other presentations at the con- ference will include: > The case of a successful advertising revenue generation program in the United Kingdom called AD!mpact, which has helped newspapers increase expenditure from existing customers and to add new advertisers. > A presentation on gaining market share, and translating that share into revenues, by Michiel van der Meer, Managing Director of Speurders.nl, the on-line classified advertising site of the Telegraaf newspaper, which is outpacing eBay's Marketplaats in the Netherlands. > A special WAN global report on training, which focuses on the skills and type of training that work in today's market. The session will include presentations by Graham Barr, Director of Power of Press Workshops in New Zealand, and Alex Chovgan, President of RIA Media Corporation in the Ukraine, who will address sales training in emerging markets. > An overview of advertising pricing developments and newspaper advertising pricing, by Leonard Kubas, President of Canada-based Kubas Consultants. Other sessions will focus on new multi-media advertising oppor- tunities, trends in advertising markets, the classified revolution, including an array of social events to network with colleagues from around the world. Full conference details at www.wan-press.org/paris2006 Do awards increase sales? An interest in New Guinea? PHILLIP Cass is completing his thesis on islands press and is call- ing on PANPA members to help uncover some missing details. Cass says he is concentrating on three case studies: The Rabaul Times and the council tax strike in 1958, the Post Courier and the landowner protests on Bougainville in 1969 and Wantok Niuspepa and the drive towards independence in 1970-75. Cass says his missing information includes: Who started and paid for the second incarnation of the Rabaul Times in 1957-59? Does anybody have any information on the cov- erage of the Bougainville land- owner protests in 1969, either by the Post Courier or anybody else? Does anybody have informa- tion on the merger of the South Pacific Post and the New Guinea Times Courier in 1969? Cass, who says he will be very grateful, can be contacted by email Philip.Cass@zu.ac.ae Old Canberra Press Gallery opens to public IN May 2006 Old Parliament House will permanently open to the public the PressGallery - the offices, corridors and gallery from where the major political events, scandals, leaks, and scoops were reported. The Press Gallery will be presented in all its squalor and glory: as a cramped and frantic place; a group of extraordinary people and a synonym for expert reporting of political issues. Edwina Jans, Interpretation, Old Parliament House, says they are on the lookout for a good source of old newspapers and in particular newspaper posters ad- vertising headlines/stories of the day. They would love anything that dates from 1927 -- 1988. "We would be keen to pur- chase originals of such items but if we have to facsimile precious originals then we would be will- ing to do this", she said. Jans can be contacted on: (02) 6270 8234 or email Edwina.email@example.com The next WAN conference will look at whether creative awards create better advertisements and thus, better sales. Margaret Gee Media Guide concerned about confusion OVER the last few months an alternative publication called Media Guide of Australia has been contacting entries from Crown Content's publication, 'The Margaret Gee's Australian Media Guide' and offering a pay for inclusion deal. Crown Content Pty Ltd wishes to advise that The Margaret Gee's Australian Media Guide is in no way connected with the Media Guide of Australia. All entries in The Margaret Gee's Australian Media Guide are free as has been the case for over 25 years. More than 40,000 people use the Media Guide as a reference tool to prepare advertising budg- ets, press releases and marketing plans. It is essential that changes are reflected as they happen; such as staffing changes, advertising rates, new programs, presenters, time slots, magazine sections, writers, or reporters. Gee's Guide is also calling for your program guide (for broadcasters) or a copy of your publication (for print) to ensure the research team under- stands and reflect your programs and broadcasting network more accurately